hook restaurant work

Hello from Hook, an ad agency in Charleston, South Carolina.

If you’re looking for a big bowl of tasty creative for your restaurant brands,

we would be thrilled to help.

Following is a peek at what we’ve done for a other brands in the food & bev world.

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Who we are:

We’re known for our strategic sensibilities, digital tendencies and courageous creative.

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Reason for being:

We're in business to help businesses do business better.

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We invent and implement creative devices that draw attention to, and business for, client brands.

What we do:

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Find a space in the market you can own, then own it.

Avoid convention. Sameness is the enemy.

Whisper. Shout. Just don’t mumble.

Grab the consumer by the heart and don’t let go.

Invent media, surprise is better than frequency.

Rules that guide us:

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How does the process work?

Our King Street office in downtown Charleston.

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Partners

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How does the process work?

Tom Jeffrey - Creative Director/Writer

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Brady Waggoner - Creative Director/Art Director

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Phil Waggoner - Strategy

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So far so good ... smart, award winning creative that works.

What we’re known for:

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Now let’s get to the fun stuff, the work.

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Sauced

Brand new restaurant/bar in the metropolis of Staunton, Virginia.

Our job:

Logo design, branding, website, interior signage/posters,

coasters, ads, and direct mail postcards.

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logo

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print ad

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print ad

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interior posters

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interior posters

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interior poster

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interior poster

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interior poster

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interior poster

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responsive, mobile friendly website

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coasters

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Sauced opened with much success.

So far, reviews have been positive and we’re happy

to see people mentioning our creative in tripadvisor reviews.

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Taco Boy

Yucatan-style taqueria with locations

on Folly Beach and downtown Charleston, SC.

Our job:

Logo design, branding, menus, guerrilla advertising,

collateral, website, mascot and direct mail postcards.

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logo

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This is an actual image of a fake road sign we designed and attached to real

directional signs. Knowing this stretch of road backs up on Saturdays with

beach traffic, we thought it was a smart way to point people toward Taco Boy.

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This abandoned boat sits along the road into Folly Beach.

People paint birthday and anniversary messages on it almost every day.

We painted Taco Boy on the boat for the grand opening.

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This guerrilla marketing message involved a homemade

“car for sale” sign, a phone number and voicemail.

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When people called to inquire about the car for sale,

they were treated to the voicemail message above.

“Hi, this is Wendy. If you’re calling about the car, it’s been sold to Taco Boy. He’s looking forward to some road trips, getaways and maybe an occasional high-speed police chase. Taco Boy’s motto is skip siesta – let’s fiesta. You ought to go hang out with him at his new restaurant on Folly Beach. It’s really cool and the food is good too. Ask him to tell you about his trip to Vegas with his best friend’s mom. You’ll laugh your butt off. The poor woman came this close to polygamy. Anyway, go visit Taco Boy at Folly. And if you have a little too much fiesta fun, maybe he’ll drive you home in his new car. As long as you promise not to barf in it.”

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Another clever Taco Boy tactic was fake parking tickets.

Street teams ticketed the cars of beach-goers. The tickets directed

people to Taco Boy for a good scolding and a refreshing cocktail.

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sample parking ticket

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During elections,

Taco Boy ran for Taste Council.

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Tequila menus were created using retired license plates.

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Taco Boy was a slam dunk from day one. One year later they

opened a second location in downtown Charleston.

Both locations have built a loyal flock of fans.

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Charleston Mix

Charleston, SC based brand of Bloody Mary mix.

Our job:

Label design, branding, strategy, social media, website,

efforts, redesigned their website, apparel design, sell

sheets and custom sampling kits for the press contacts.

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label design

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website

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print campaign

Winner of a 2012 Graphis Gold Award

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print campaign

Winner of a 2012 Graphis Gold Award

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print campaign

Winner of a 2012 Graphis Gold Award

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blazer t-shirt design

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custom package sent to media outlets

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Charleston Mix has gone from start-up to being distributed

in South Carolina, North Carolina, Georgia and Tennessee.

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Fischer Beer

Our job:

Assigned to create a print campaign. We coined the term

“Infrenchions” to highlight great inventions from France, one of which

was Fischer Beer. Our client loved the idea and asked us to create an

Infrenchions microsite to complement the print campaign.

Campaign won Best of Show at the 2011 Charleston ADDY Awards

and a Gold Addy in the District ADDYs.

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website

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mobile version of website

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Juanita Greenberg’s/Andolini’s Pizza

Group of Pizza and Mexican-ish restaurants in Charleston, SC.

Our Job:

Develop a print campaign that played up the quirky vibe

of these value driven eateries.

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Print ad introducing Spanglish to the restaurant.

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Wove in their sister restaurant, Andolini’s Pizza, into this ad.

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Small space ads targeted thrifty students.

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McCrady’s

Southern fine dining restaurant in Charleston, SC.

Our job:

Build buzz for a special Valentine’s Party at McCrady’s.

Once the first ad, “Marry Rich,” hit the papers, it created an uproar

among the restaurant’s regular clientele. An article appeared in the City

Paper about the party and the stink around the ad. Buzz was created.

The second ad never ran. The party was sold out.

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Birra Moretti

Italian Beer Brand

Our job:

Help get the attention of the men at beer distributors.

We designed a hybrid football-soccer balls to demonstrate the “perfect

blend of football.” The football was a hit with distributors so we

ordered 5000 to in stores that carried Birra Moretti.

We also threw a few Monday Night Football parties with Birra Moretti

in which people would try to toss the “foccer” ball through a target.

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Our blend of Italian soccer and American football.

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Footballs were sold

at retail outlets.

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Monday Football party passing contests.

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The hybrid footballs helped Birra Moretti get the attention of beer

distributors in key markets across the US. Footballs were also used as a

prizes at beer festivals during an Italian Football Trivia promo on Twitter.

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Physical therapy

The end. How can we help you?

Design

Digital

Social

Advertising

Strategy

You can view more of our work at HookUSA.com

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