hospitality and tourism infrastructure
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COLOMBIA Investment Environment and Business Opportunities in Colombia
Hospitality and Tourism InfrastructureHospitality and Tourism Infrastructure2012
About us
Proexport is Colombia’s entity in charge of the promotion of International Tourism, Foreign Direct p g
Investment, and non-traditional exports
EXPORTS INVESTMENT TOURISM
Proexport’s network: 28 offices around the worldand 8 offices in Colombia
Investment Portfolio
Seminar for investors already installed1
SIFAI (System to facilitate and Attract Investment)2
3
Colo
mbi
a
Coordination of regional promotion
Tailor made information requests
3
erse
as
4
Coordination of regional promotion
5
ombi
a an
d Ov
e
Coordination of site visits.
International Events and seminars.
6
7
Colo Contacts with key entities in the public and private sector
seas
International Events and seminars.7
Over
s
Tourism Portfolio
Joint working plans – Exporter Plans1
Institutional Projects2Colo
mbi
a
j
Special Projects3
ia a
nd
seas
5
Colo
mbi
Over
s
Promotion Activities
Business meetings4
Joint promotion plans with operators6
Workshops, destiny presentations and International Fairs7
Over
seas
Familirization Trips / media8
Tourism Portal9 Tourism Portal9
Added Value Institutional Presence10
Some recent investment projects supported by Proexport
Established one of its two world class R&D centers.
Opened a new Data Center oriented to Systems Integration, Outsourcing and Support Services.
Opened a new global service center in Medellin
Develop a Sugarcane ethanol project on aproximately 10,000 hectares.
Opened a new business hotel offering 264 rooms, located in the heart of Bogota´s financial district.
Acquired the assets of ESI de Colombia. ESI is a value added reseller of industrial electrical equipment an engineering services
General facts
In terms of population, Colombia is 2 times bigger than Australia, 4 times bigger than Belgium and almost 3
times bigger than Chile
Colombia borders two oceans, The Pacific and the Atlantic
Colombia is one of the most biodiversity countries worldwide
Most stable growth of any country in the region since the 1970s.
F i I t t i C l bi h i d 330%Foreign Investment in Colombia has increased over 330% in 8 years
Colombia have preferential access to more than 1.5 pbillion consumers, thanks to international trade agreements.
The world is talking about Colombia
“The Colombian comeback: from
“The country’s $370bn economy is booming, with output growing at 6 per cent a year. A free trade deal has been closed with the US
d f i i t t i lli i“The Colombian comeback: from nearly failed state to emerging global
player.”
and foreign investment is rolling in, especially into mining and energy.”
“The nation enjoys economic and political stability, a hard-working and
entrepreneurial culture, high levels of productivity and performance in selected
“Colombia is emerging as an attractive destination for investors as it works to distance itself from its troubled past.”
S b 18 2011productivity and performance in selected sectors and a number of world-class
companies.”
September 18, 2011
The largest economies in a crisis
…where the emerging economies are becoming their strategic allies
COLOMBIACOLOMBIADestination for investment
in Hospitality and Tourism Infrastructure
“Colombia is the second most attractive country for investment in Latin America in the next 3 years.”
If you were to invest in a Latin American country in the next 3 years, where would you invest?
68%38% 25% 25% 18%
Brazil Colombia Chile Mexico Peru
Source: Investor perception research JP Morgan Chase Bank Co.
In GDP terms, Colombia is the 28th largest economy in the world measure in PPP terms.
GDP (PPP)
466443
423387 378 367 348
( )US $ Billion - 2011
301 298278 272
246 233205
184
133133
Note: PPP (Purchasing Power Parity)(February 7 2012))
Colombia positions itself as one of the economies leading growth in the region
GDP (PPP), 2000 – 2014US$ Billion
600
700
CHILE
COLOMBIA
400
500PERU
VENEZUELA
200
300
0
100
02000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011e 2012p 2013p 2014p
Source: EIU – May 9 2012P: ProjectedE: Estimated
During the last 10 years, Colombia decreased significantly its inflation and showed a constant GDP growth.
Bubble Size: Population(million)
400
45020002000 20102010
$ Bi
llion
)
37 300
350
400
41
nal G
DP (U
S$ 37
200
250
30047
84
28 17
Nom
in
4023100
15084
30
7026
23 15
0
50
-2 0 2 4 6 8 10 12
01
2000Argentina Chile Colombia Egypt Malaysia Peru
Inflation (%)
Source: EIU, DANE, Trading Economics, Banco de la República (Colombia)
2 0 2 4 6 8 10 12
GDP per capita adjusted to PPP almost reach the US$10,000
Colombia’s GDP per Capita (PPP)*,2000 – 2011 (US$)
8.838 9.920
5.826 6.817
+70%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
•GDP Per Capita adjusted to prices at purchasing power parity (PPP)•GDP Per Capita adjusted to prices at purchasing power parity (PPP)Source: EIU (Economist Intelligence Unit)(May 9, 2012)
According to international standards, Colombia classified in Upper – Middle Income Economies.
8000Income Per Capita, Atlas Methodology US $
6000
7000
Upper Middle Income
4000
5000
+180%
2000
3000 Lower Middle Income
0
1000 Low Income
01965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2011e 2012p
Source: Ministry of Finance and Public Credit – EIU, WorldBanke: forecast - May 9- 2012
The twenty-third largest population in the world; The second most numerous Spanish-speaking population
113 8
Population Millions of People – 2011*
113,8
47,5 46,1 40,9 38,2 34,4 30,4 29,1, 29,1
22,5 17,3
11,3 10,7 10,6 9,5 8,4 7,9 7,8 5,2 5,0 4,4
Source: EIU (Economist Intelligence Unit)*Forecast; (February 7, 2012)
Macroeconomic stability
GDP, Inflation and Unemployment rate (%) 2002 – 2011(Annual Average)
15,5
14,0 13,6
11,8 12,011 2 11 3
12,0 11,8
Unemployment rate
6 97 07,7
,11,2 11,3
,10,8
2 63,9 5,3
4,7
6,7 6,9
3,5 4
5,97,0
6,55,5 4,9
4,55,7
GDP
Inflation2,6 4,7
1,7
4,52,0 3,2 3,7
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Inflation
Source: DANE- Colombia Central Bank - EIU: Economist Intelligence Unit Forecaste: Estimated (February 2012)
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Colombia reached the highest FDI flow in history
FDI, 2000 –2011US $Million
Main investing countriesAccumulated 2000 – 2011**
10.252 10.564
13.234United States • US $9,595 million• Share of 24 8%
36.899
• Share of 24.8%
England• US $5,684 million• Share of 14.7%
5.537 2.436
1.720
Spain• US $3,431 million • Share of 8.9%
Canada
Variation 2010–2011: +92%*Fig res obtained thro gh the foreign c rrenc balance of the Bank of the Rep blic
Canada• US $1,373 million• Share of 3.6%
FDI with Sab Miller investment
*Figures obtained through the foreign currency balance of the Bank of the Republic. **Share of all countries with positive cumulative investment, without reinvested profits or investments in the oil sector. Accumulated value 2000 – 2011: US $38,615 millionNote: the list of the top countries investing in Colombia does not include Anguilla or Panama, in third and fourth place.Source: Bank of the Republic - Balance of Payments
Colombia is third in the region in terms of FDI into thecountry as a percentage of GDP
2 9%2 9% 1 6%1 6%13.213.2
2.9%2.9%
5.15.1
1.6%1.6%
7 557 55
4.2%4.2%2 7%2 7%7.557.5566.666.6
2.7%2.7%
5.9%5.9%1.4%1.4%14.714.7
Inward Direct Investment US$ bn.
6.126.12Inward FDI flow/GDP(%)
Source: EIU, Banco de la Republica
Colombia is also increasing its investment outflows abroad
Construction
Other0%
FDI from Colombia by Sectors 2011 %
6.562,0
8.289,0
US $Million
Financial Services
52%
Commerce Rest., and
Hotels10%
Oil and Mining
8%
on1%
4.662,0
Million
Energy16%
Manufaturing
13%
10%
325,3937,7
142,4912,8
2.254,0
3.088,2
% Share by total FDI of positive flows from Colombia, without reinvesting profitSource: Central Bank
Ranking of countries receiving FDI from
Colombia (2000-2010)
Total investment 2011: US$ 8,289 million,
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Colombia (2000 2010)1. USA2. England3. Panama4. Brazil 5. Peru6 G t l6. Guatemala7. Mexico8. Chile 9. Ecuador 10. Venezuela
In 8 years, exports have multiplied by 4
Exports, 2000 – March 2012US $Million
Top Exports Destination, 2011
56.954 United StatesUnited States• US $21.720 million• Share of 38.1%
37.626
32.852
39.820NetherlandsNetherlands• US $2.524 million• Share of 4.4%
13.158 13.129
7 730
9.527ChileChile• US $2.205 million• Share of 3.9%
7.730
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Jan -Mar 2011
Jan -Mar 2012
ChinaChina• US $1.989 million• Share of 3.5%
Variation 2009 - 2010: -21.2%Variation 2010 - 2011: 43% Variation Jan – Mar 2010 vs. Jan – Mar 2011: 23.2%Source: DANE (National Department of Statistics)
In 10 years imports grew four times
Top destinations of imports, 2011
Imports, 2000 – 2011US$ Million
39 669
54.675
UnitedUnited StatesStates• US $13,593 million39.669
40.683
US $13,593 million• Share of 24.9%
ChinaChina• US $8,176 million
11.757 13.882
US $8,176 million• Share of 15%
MexicoMexico• US $6 059 million
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
• US $6,059 million• Share of 11%
BrazilBrazil
Variation 2009 - 2010: 23.7%Variation 2010 - 2011: 34.4% Source: DANE (National Department of Statistics) – CIF Values
• US $2,740 million• Share of 5%
Three of the top risk rating agencies gave Colombia the "Investment Grade”
The three agencies agree on the country's positive economic and financial situation, highlighting:
Its ability to deal with external shocks Its historic fulfillment of obligations An increase in its macroeconomic credibility An increase in its macroeconomic credibility A visible improvement in security conditions
7 February 2012
The third friendliest country to do business in Latin America and the top reformer in the region
Doing Business Ranking* 2007-20122007 2012Variation in the number of positions
45
26Colombia Country
WorldRanking
2012
WorldRanking
201126
11
9
Peru
Panama
Mexico
Chile 39 41
Peru 41 39
Colombia 42 47
-6
-10
-12
Ecuador
Venezuela
Brazil
Mexico 53 54
Panama 61 63
Argentina 113 114
Costa Rica 121 121-14
-15
-20
Argentina
Chile
Costa Rica
Costa Rica 121 121
Brazil 126 120
Ecuador 130 131
Venezuela 177 175
Source: Doing Business 2012 World Bank Report*Positive numbers indicate improvements in business environment
20
Minority Shareholders Protection Index 2011
Colombia is ranked 5th worldwide and 1st in Latin America in terms of Investor
P t ti8,3
Protection6,7
6,3 6,05 3
5 Colombia
20 Peru
5,34,7 4,7 World Ranking
Country
20 Peru
28 Chile
44 México
74 Brazil
2,3
109 Argentina
109 Panama
179 Venezuela
Colo
mbi
a
Peru
Chile
Méxic
o
Braz
il
Arge
ntin
a
Pana
ma
Vene
zuela
Source: Doing Business, 2011 – World Bank
C A V
Colombia as an export platform: 11 free trade agreements (FTA), allowing preferential access to over 1,500 million consumers
IcelandNorway
Canada
United States
Liechtenstein
Switzerland
Iceland
European Union
Japan
MexicoGuatemala
HondurasEl Salvador
Turkey
South Korea
Israel
Ecuador
BrazilPeru
Bolivia
Chile
Argentina
Paraguay
Uruguay
IN FORCE SIGNED IN NEGOTIATION FUTURE ALL
Source: SICE; OAS.
In 2012, Colombia will have negotiated 21 International Investment Agreements (IIA)
iCELANDNORWAY
Canada
Switzerland
Liechtenstein
China
JapanUnitedStates
UnitedKingdoom
EuropeanUnion
Mexico
SpainC a
India
NORTH TRIANGLE
South Korea
Turkey
Panama
Kuwait
Peru
Ecuador
Bolivia
Chile
IN FORCE SIGNED IN NEGOTIATION
Note: The International investment agreements (IIA) include Agreement Investment Treaties (BIT) (agreement) and Free Trade Agreements (FTA) with investment section (chapter).
ALL
Colombia will have 16 Double Taxation Agreements (DTA) negotiated by the end of 2012
Netherlands
Spain
SwitzerlandCanada
Japan
Germany
CzechRepublic
Netherlands
Belgium
PortugalFranceUnited
States
Mexico
South Korea
g
Ecuador
Peru
Bolivia
India
Chile
IN FORCE SIGNED IN NEGOTIATION ALL
Travelers from abroad want to visit Colombia and Colombians t t t l d th i twant to travel around their own country
International tourist arrivals growth rate in Colombiatriples worldwide arrival rate
World international tourist arrivals vs. International Tourist Arrivals in Colombia 2000-2011
World ArrivalsAt the end of 2004 1 500
1.600
Average Growth Rate 2001-2011:
3.4%Proexport starts the
promotion of international tourism in Colombia
1.1001.2001.3001.4001.500
Average Growth Rate 2001-2011
Arrivals in Colombia
600700800900
1.000
10.3% 500
World Arrivals (millions) Arrivals in Colombia (thousands)
Arrivals growth rate in Colombia 2010: 8,9% - World 2010: 6,7%
A i l th t i C l bi 2011 7 3% W ld 2011 4 4%
Source: WTO, Migracion Colombia. Proexport calculations
Arrivals growth rate in Colombia 2011: 7,3% - World 2011: 4,4%
Who Visits Colombia?
Besides regional travelers, Colombia has been well recognized by European Market as well. Spain and Germany are now part of the top 10 arrivals to Colombia.
Source: Migracion Colombia. Proexport calculations
Colombia is increasingly attractive to visitors
Foreign visitors in Colombia2006 – I Quarter 2012
(thousand)
Main nationalities of foreign visitors in Colombia, 2011
285296
315 United States• 317.962 visitors
Sh 20 1%
3 54 475 582
51127 228 • Share 20.1%
Venezuela• 228.934 visitors• Share 14.5%
1.05
3
1.19
5
1.22
3
1.35 1.4 1.5
Ecuador• 108.917 visitors• Share 6.9%
2006 2007 2008 2009 2010 2011
Arrivals (Migración Colombia) Visitors in Cruises
Argentina• 93.822 visitors• Share 5,9%
( g )
Sources: Migración Colombia, MCIT, Bank of the Republic. Proexport Calculations.
A competitive location with easy access to America
Toronto6H05MCanada Germany
Frankfurt11H15M
United StatesNew York
5H35M
Los Angeles 8H20M
France
Spain
Paris10H40M
Mexico Over 710 weekly direct international frequencies
More than 4 500 weekly domestic frequencies
5H35MMiami 3H00M
Caracas
Mexico City4H45M
pMadrid9H40M
BrazilPeru
Ecuador More than 4.500 weekly domestic frequencies
Avianca-Taca: one of the most important airlines of Latin America
Easy and fast access to main capital cities in Latin America
Caracas 1H20M
S P l
Quito1H30M
Peru America
More than 26 different airlines arriving Colombia ‘Open Skies’ Agreement with United States
Lima3H00M
Sao Paulo 5H45M
Santiago Chile Buenos Aires 5H00M 6H15M
Chile Argentina
Average growth of 9.7% per year of international passengers over the last six years
30.7%4.8%
Air Traffic ‐ Domestic Passengers2005‐2012 (thousands)
Average growth of domestic passengers
8,094 8,737 9,234 9,60110,681
13,961 14,627
3 820
7.9% 5.7% 4.0%11.2%
12.0%
domestic passengers 2005-2011: 10.7%
3,410 3,820
Air Traffic ‐ International Passengers2005‐2012(thousands)
3,9984,558
5,137 5,416 5,6176,234
6,960
14.0%
12.7% 5.4%3.7% 11.0%
11.6%
( )
Average growth international 3,998
1,629 1,840
13.0%passengers 2005-2010: 9.7%
Source: Migración Colombia, Proexport calculations
Increase in the percentage (%) of hotel occupancy
Hotel Occupancy Rate in Major Cities 2010 - 2011
61.4%60.0%
59 0%
63.1%
59.4%
61.7%
52 7%
56.5% 56.5% 56.2%
59.0%57.9%
56.8%55.8%
56.6%
52.7%
Antioquia Barranquilla Bogotá Cartagena San Andrés Santa Marta 5 Star
2010 20112010 2011
Source: Cotelco
Room availability - 2011
18 284High hotel occupancy in up‐scale hotels,
18,284
10,864
limited number of beds in all the regions of the country.
9,929 8,597
5,616 5,485 4,296
3,309 2 8422,265 4,792
2 719 3,309 2,842 1,376
-
2,719 1,683 2,128
1,486 1,152 1,105 1,744
753 2,272
Rooms (Total Registered Hotels) Upper-middle or up-scale rooms( g ) pp p
Source: National Tourism Registry and Proexport.Upper‐middle and up‐scale rooms are the equivalent of four and five star rooms. (This does not imply that they have Star Quality Certification from the National Government)
Average Room Rate
YEAR YEAR AVERAGE ROOM RATE* AVERAGE ROOM RATE*
20082008 US $110 US $110
20092009 US $103 US $103
20102010 US $108 US $108
20112011 US $114US $11420112011 US $114 US $114
* Rate includes all categories hotels.Source: Cotelco
Colombia’s human capital
Brazil, 1
Labor force growth, 2011 2/ Labor Market Flexibility, 20113/
Rating scale from 0-100. 0: Flexible - 100: Rigid
Colombia, 10 Colombia, 10
10.2%Colombia, 5
Peru 11
Argentina, 21
Chile, 18
3.9%Peru,11
2.5%Chile, 16
Mexico 41
Peru, 39
1.8%
1.6%
Argentina, 19
Venezuela, 25 World Ranking of 59 countries
Brazil, 46
Mexico, 41
1.3%
0.2%
Mexico, 37
% Labor force growth
Venezuela, 69
Source: IMD World Competitiveness, 2011. Ranking of 59 countries.2/ Ranking, percentage change 3/ The flexibility of the labor market is measured by the rigidity of the employment index.
Colombia’s human capital
Availability of Skilled Labor, 2011 6/
Scale 0-10. 0: low availability – 10: high availability Manager Credibility, 2011 7/
Scale 0-10. 0: weak– 10: strong
6,55,9
5,5 5,3
Colombia,4
Brazil, 225,3
4,3 4,23,8
Brazil, 22
Chile, 23
V l 27Venezuela, 27
Mexico, 34
Peru, 35
Argentina, 52
Source: IMD World Competitiveness, 2011. Ranking of 59 countries. 6/ The labor market has skilled labor available.
7/ The credibility of managers in the society is strong.
A competitive workforce
Higher education and trainingPosition among 142 countriesPosition among 142 countries
7277
90
4754 57 60
6772
Chile Argentina Brazil Colombia Venezuela Mexico Peru Ecuador
Source: World Economic Forum 2011 - 2012
g
A competitive workforce
Chil
Client Satisfaction, 2011
Second place in Customer Satisfaction
Peru
Mexico
Brasil
Colombia
Chile
0 1 2 3 4 5 6 7
Argentina
Venezuela
Peru
First place in Entrepreneurship
Brasil
Colombia
Entrepreneurship, 2011
Argentina
Chile
Peru
Venezuela
0 1 2 3 4 5 6 7
Mexico
g
Source: IMD World Competitiveness
Bogota's people are the best hosts in Latin America
Santiago
Montevideo
Civic culture in Bogotá is a model
Rio de Janeriorecognized worldwide as a place where
travelers feel at home thanks to the warmth of its people.
Bogota
Lima
0 5 10 15 20
g
Source: América Economía – Business Traveler Special 2011
Arrival of Important International Events
Six fairgrounds and nearly 30 convention centers with major capacity distributed around the country
Fourth top recipient country of conventions in Latin American and 32nd in the world
Experience in event logistics and organization.
Seven cities with dynamic business activity and several more growth poles.
Increased number of international events.
Cartagena, 2010 (South g , (American Hotel & Tourism Investment Conference
Bogotá, 2010, 2011 (Nation wide tour)
Cartagena, 2007 (General Assembly World Tourism Organization)
Medellín, 2009. (Summit of Governors of the Inter-American Development Bank) wide tour)
8 Colombian cities, 2011 (FIFA Sub 20 host)
American Development Bank)
Cartagena, 2009 (ALTA Airline Leaders Forum).
Cartagena, 2010 (WEF Latin America) Cartagena, 2012 (most important
business development in Latinamerican tourism)
Some Benefits
Exemption from income tax for 30 years for services provided in hotels built or remodeled by 20182018
Tax and customs benefits on capital goods used for tourism exports
Tax Breaks for hiring new employees under the age of 28, the disabled, displaced or women over the age of 40
With the start of the different Free Trade Agreements with Canada (2011), Switzerland (2011) and recently with the United States, an increase in business travelers is expected and thus, an increase in hotel demand for this segment.
80% of the imported products for this sector come from the United States Thanks to the gradualcome from the United States. Thanks to the gradual custom exemptions (FTA), there will be a reduction in import costs for these products .
Colombia in world's eyes
Beaches of Santa Marta, selected by the readers of the SmarterTravel portal as a destination to visit in the summer of 2011.
Selected by New York Times' readers as the second best destination to visit in 2010.
Received the "Emerging Destination" award by British magazine Wanderlust.
2,900 km of coastline and the third largest coral reef in the world in San Andrés.
Most biodiverse country per square kilometer in the world with 10% of the planet's flora and fauna
13 sites recognized by UNESCO.
Over 80 ethnic groups speaking 65 languages
Some opinions…
• "Colombia's economy is stable enough and will continue to grow, and that is attractive for investment. The arrival of major international brands is a sign of confidence in Colombia".
Álvaro Diago, IHG President for Latin America and the Caribbean.Portafolio, April 16, 2012
IHG - InterContinental Hotels Group 2012
• “There is confidence in the country. Many opportunities are beginning to dawn. It is a country with major cities, rich in history and culture, and a large market, which has become an important point for investment for many foreign businessmen".
i ó i f S iAmancio López, President of Spanish conglomerate HotusaDinero, March 21, 2012
Hotusa Hotels S.A
Some hotel projects in Colombia by prestigious chaines
Bogotá - 126 RoomsCartagena – 118 Rooms
Bogotá - 360 Rooms
Bogotá - 142 RoomsB/quilla - 118 Rooms
B/quilla – 118 RoomsBogotá – 82 Rooms
Bogotá - 239 Rooms
Bogotá – 264 Rooms
B/quilla – 126 Rooms
Bogotá - 191 RoomsCartagena - 140 Rooms Bogotá - 245 Rooms
Bogotá - 95
Bogotá 142 Rooms
Bogotá - 251
.Cartagena - 268 Rooms
Bogotá
Bogotá - 76 Rooms
Bogotá – 216 RoomsBogotá - 276 Rooms Bogotá - 268 Rooms
Bogotá - 95 Rooms
Cali - 150 RoomsCartagena- 278 Rooms
Medellín
Armenia 95 Valledupar -108 Rooms
Bogotá - 251 Rooms Medellín – 140 Rooms
Cartagena - 256 Rooms
Bogotá - 56 RoomsArmenia - 140 Rooms
Armenia - 95 RoomsB/manga – 70 y 78 Rooms
C t 250 RRooms
B/quilla - 180 Rooms
Medellín - 68 RoomsBogotá – 95 Rooms
Cartagena - 250 Rooms Cartagena – 233 Rooms
BogotáBogotá – 332 Rooms
2008 -2009 2010 2011 2012 - 2015
Bogotá
Investment Opportunities by Region
Regional Investment Opportunities
Bogotá D.C.Bogotá D.C. City Information
Population (2011) 8.7 million
Arrival of international travelers861,725 in 2011
Countries with direct connectivity20 countries in America and Europe, 516 flights per week
Hotel occupancy rate (2011)Hotel occupancy rate (2011)63.1%
Number of beds27,281 in 654 hotels
Share % of the tourism sector in the region's GDP
Investment opportunities
L h t l
g12.9% (2009)
Luxury hotels Corporate Hotels: full and limited services
Events center (concerts)
Promotional products
Panoramic View Panoramic View -- Bogotá DCBogotá DCPanoramic View Panoramic View -- Bogotá DCBogotá DC
Nature
Wellbeing
Culture
MICE Golf
Adventure
Regional Investment Opportunities
CartagenaCartagena City Information
Population 1.3 million (2011)Arrival of international travelers
177 thousand in 2011Countries with direct connectivity
Panama and the United StatesHotel occupancy rate (2011) 59.4%
Number of beds
Investment opportunities
9,929 in 423 hotelsICCA Ranking 14 in Latin America
Share of the tourism sector in the region's GDP: 8.8% (2009)
Investment opportunities
Luxury hotels, Beach Resorts - Golf Limited service hotels
Spas and Wellness CentersSpas and Wellness Centers Marinas
Fairgrounds Hotels with convention halls.
Promotional products
The Walled CityThe Walled CityThe Walled CityThe Walled City Nature
Beach
Wellbeing
Culture
MICE
Cruises
MICE
Regional Investment Opportunities
MedellínMedellín City Information
Population (2011) 3.6 million
Arrival of international travelersArrival of international travelers151,466 in 2011
Countries with direct connectivityUnited States, Ecuador, Panama, Venezuela, Costa Rica,
Peru, Spain and CuracaoNumber of bedsNumber of beds
8,563 in 210 hotelsHotel Occupancy Rate
57.9% in 2011Share % of the tourism sector in the region's GDP
Investment opportunities
Limited service hotels
g12.5% (2009)
Limited service hotelsLuxury hotels
Hotels as a complement of healthcare servicesHotels in Manantiales Technological Park
Promotional products
Medellín MetroMedellín MetroMedellín MetroMedellín Metro
Promotional products
Nature
Wellbeing
Culture
MICE MICE
Regional Investment Opportunities
BarranquillaBarranquillaCity Information
Population (2011) 1.2 million
Arrival of international travelers53,700 in 2011
Countries with direct connectivityPanama and the United StatesPanama and the United StatesHotel occupancy rate (2011)
56.8%Number of beds
5,798 in 122 hotels
Investment opportunities
Share % of the tourism sector in the region's GDP14.7% (2009)
Corporate Hotels: full and limited services.
Tourist attractions in the region
Barranquilla CarnivalBarranquilla CarnivalBarranquilla CarnivalBarranquilla CarnivalCulture MICE Golf
Tourist attractions in the region
Regional Investment Opportunities
CaliCali City Information
Population (2011) 2 9 million2.9 million
Arrival of international travelers109,484 in 2011
Countries with direct connectivityUnited States, Ecuador, Panama, Peru and Spain
Number of beds8,563 in 210 hotels
Share % of the tourism sector in the region's GDP: 10.9% (2009)
Investment opportunities
Hotels with selective or limited services Hotels for the Valle del Pacífico Convention CenterHotels for the Valle del Pacífico Convention Center
Theme Parks
Promotional products
Salsa FestivalSalsa FestivalSalsa FestivalSalsa Festival
Nature
Culture MICE Golf
Adventure
Regional Investment Opportunities
Santa MartaSanta Marta City Information
Population (2011) 0.6 million
Arrival of international travelers20,437 in 2011
Number of beds13,159 in 337 hotels
Hotel Occupancy RateHotel Occupancy Rate56.6% in 2011
Share % of the tourism sector in the region's GDP18.4% (2009)
Investment opportunities
Beach Resorts Golf Resorts EcolodgesEcolodges
Limited service hotels Hotels with convention halls.
Promotional products
Tayrona Tayrona -- EcohabsEcohabsTayrona Tayrona -- EcohabsEcohabs Nature
Beach Culture
MICE Cruises
Regional Investment OpportunitiesCoffee TriangleCoffee Triangle
Region Information
Population (2011) 2.5 millionArrival of international travelersArrival of international travelers
32,948 in 2011Countries with direct connectivity
United States and PanamaNumber of beds
12 972 i 477 h t l12,972 in 477 hotelsHotel Occupancy Rate
44.6% in 2011Share % of the tourism sector in the region's GDP:
13.8% (2009)
Investment opportunities
Full service and limited services hotels; Ecolodges
( )
EcolodgesSpas and Wellness Centers
Theme ParksGolf Resorts
Promotional products
Traditional coffee plantationsTraditional coffee plantationsTraditional coffee plantationsTraditional coffee plantationsNature
Wellbeing MICE MICE
Adventure
Promotional products
Regional Investment OpportunitiesSantanderSantander
Region Informationg
Population (2011) 2.1 million
Arrival of international travelers26,910 in 2011
Number of beds5,026 in 131 hotels
Hotel Occupancy Rate42.4% in 2011
Share % of the tourism sector in the region's GDP
Investment opportunities
Share % of the tourism sector in the region s GDP8.2% (2009)
Limited and full service hotelsExtended stay hotels
Adventure theme parks
Santander ParkSantander ParkSantander ParkSantander Park Nature
Promotional products
Adventure
Regional Investment Opportunities
San Andrés IslasSan Andrés IslasCity Information
Population (2011) 73,925 people
Arrival of international travelers47,281 in 2011
Countries with direct connectivityPanamaPanama
Hotel Occupancy Rate55.8% in 2011
Share % of the tourism sector in the region's GDP32.2% (2009)
Investment opportunities
Beach Resorts Marinas and piersMarinas and piers
Spas and Wellness Centers
Promotional products
Sea of SevenSea of Seven ColorsColorsSea of SevenSea of Seven ColorsColorsNature
Beach MICE
Promotional products
Adventure
Regional Investment Opportunities
ChocóChocó
City Information
Population (2011) 480 800 people480,800 people
Share % of the tourism sector in the region's GDP9.1% (2009)
Investment opportunities
Eco-lodges in destinations such as Nuquí, Bahía Solano, Utría and Capurganá
Promotional products
Nature Adventure
HumpbackHumpback whaleswhalesHumpbackHumpback whaleswhales
Regional Investment Opportunities
AmazonAmazonCity Information
Population (2011)72,000
Number of beds900 in 47 hotels
Investment opportunities
Share % of the tourism sector in the region's GDP21.1% (2009)
Investment opportunitiesEcolodges
Limited service hotels Piers for river cruises
Promotional products
Victoria RegiaVictoria RegiaVictoria RegiaVictoria RegiaNature
Regional Investment Opportunities
Plains RegionPlains Region
Region InformationRegion Information
Population Meta and Caquetá (2011)1.3 million
Current situation of the regionN i t t h t l lNon-existent hotel supply
Oil boom in the region with more than 150 companies dedicated to supplying oil goods and services in the
region
Investment opportunities
region.
58% and 46.5% of the GDP of Casanare and Meta, respectively, comes from Mining and Quarries
Extended stay hotelsFurnished Apartments
Department of MetaDepartment of MetaDepartment of MetaDepartment of Meta
I O i i b SInvestment Opportunities by Sector
Nature TourismAtt ti i C l biAtt ti i C l biNational ParksNational Parks Attractions in Colombia
Natural Parks56 protected areas
12.6 million protected hectares, which amount to more
Attractions in ColombiaNatural Parks
56 protected areas 12.6 million protected hectares, which amount to more
than 12% of the national territory1.3% of the country's ocean surface
EcotourismColombia is the most biodiverse country in the world per
than 12% of the national territory1.3% of the country's ocean surface
EcotourismColombia is the most biodiverse country in the world per square meter, and it has an endless number of natural
parks.
Scuba divingIdeal destinations for scuba-diving in the Caribbean and
square meter, and it has an endless number of natural parks.
Scuba divingIdeal destinations for scuba-diving in the Caribbean and
the Pacific Ocean.
BirdwatchingThe country with the most bird species.
Whale watching
the Pacific Ocean.
BirdwatchingThe country with the most bird species.
Whale watchingWhale watchingNuquí, a unique destination to observe the humpback
whales.
Adventure Tourism
Whale watchingNuquí, a unique destination to observe the humpback
whales.
Adventure TourismUnforgettable experiences such as caving, rafting and
extreme sports.
AgritourismTheme parks and coffee plantations experiences
Unforgettable experiences such as caving, rafting and extreme sports.
AgritourismTheme parks and coffee plantations experiences
Nature Tourism
Nature TourismNature Tourism
Investment opportunities
Nature Tourism
Investment opportunities
Nature TourismNature TourismLuxury eco-friendly hotels as a complement to the
existing supply of nature tourism
Natural Parks
Nature TourismLuxury eco-friendly hotels as a complement to the
existing supply of nature tourism
Natural ParksNatural ParksEco-friendly infrastructure in the parks for activities such as ecotourism, trekking or observing the flora
and fauna.Eco luxury hotels around the Natural Parks
Natural ParksEco-friendly infrastructure in the parks for activities such as ecotourism, trekking or observing the flora
and fauna.Eco luxury hotels around the Natural ParksEco-luxury hotels around the Natural Parks.Eco-luxury hotels around the Natural Parks.
Golf
GolfGolf
Attractions in ColombiaAttractions in ColombiaAttractions in ColombiaColombia is the perfect place to practice and live the
experience of Golf in every sense of the word, 365 days of the year.
Attractions in ColombiaColombia is the perfect place to practice and live the
experience of Golf in every sense of the word, 365 days of the year.
As an international Golf destination, the country offers visitors 53 varied, challenging golf courses, making it
the ideal place to practice the sport.
Famous designers have left their mark
As an international Golf destination, the country offers visitors 53 varied, challenging golf courses, making it
the ideal place to practice the sport.
Famous designers have left their markFamous designers have left their markcreating magical, exotic environments, including Robert
Trent Jones, Gary Player, Mark Mahannah and Jack Nicklaus, among others.
Th h th b t t f t f i th
Famous designers have left their markcreating magical, exotic environments, including Robert
Trent Jones, Gary Player, Mark Mahannah and Jack Nicklaus, among others.
Th h th b t t f t f i thThey have the best types of turf covering the greens, fairways and roughs with quality.
Investment opportunitiesG lf R
They have the best types of turf covering the greens, fairways and roughs with quality.
Investment opportunitiesG lf RGolf ResortsGolf Resorts
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