hospitality market - barcelona

Luxury and MidscaleHospitality Market- BARCELONA -Florie Thielin – March 2014

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Hospitality Market- BARCELONA -

• Characteristics of the Demand• Hotel Capacity• City’s Districts• 5* Hotels• 4* Hotels• MICE Offer

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Characteristics of the Demand• Hotels’ statistics in 2012:• Lenght of stay: 2 nights• Occupancy: 77%• 1st visit for 54% of the travelers

• Seasonality:

Source : http://professional.barcelonaturisme.com/files/8848-102-pdf_FRA/Estadistiques-sintesis-2012.pdf

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Characteristics of the Demand

Source : http://professional.barcelonaturisme.com/files/8848-102-pdf_FRA/Estadistiques-sintesis-2012.pdf

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• Nationalities:• Tourists by country of origin in 2012:

Hotel Capacity

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• In 2012:• 380 hotels• 35 522 rooms

Barcelona City’s Districts

Old Town

City Center

Seafront

Business District

Congress / Convention

59% LEISURE

41% CORPORATE

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5-Star Hotels: Mapping

W

PullmanLe Meridien

Melia SarriaMandarin

Rey Juan CarlosPrincesa Sofia

El PalaceGran Central

Majestic

Hotel Arts

Eurostars Marina

ClarisCasa Fuster

Miramar

Worldwide Hotels ChainsIndependant Hotels

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5-Star Hotels: Price/Quality Ratio

Mandarin

Hotel Arts(Ritz Carlton)

Worldwide Hotels Chains

Independant Hotels

Number of rooms

W (Starwood)

Pullman(Accor)

Le Meridien(Starwood)Melia Sarria

(Sol Melia)

Eurostars Marina(Hotusa)

Princesa SofiaRey Juan Carlos

Majestic

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* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com

Legend:

5-Star Woldwide Hotels Chains

Hotel Name - Group # Rooms Location Rates* Guests’ reviews**

Hotel Arts - Ritz Carlton 483 Seafront 360€ 87%

W - Starwood 473 Seafront 250€ 86%

Melia Sarria - Sol Melia 333 Business 135€ 78%

Eurostars Marina - Hotusa 291 Seafront 150€ 84%

Pullman - Accor 241 Seafront 145€ 88%

Le Meridien - Starwood 231 Old Town 175€ 79%

Mandarin -Mandarin Oriental 98 City Center 360€ N/A

Eurostars Design - Hotusa 65 City Center 115€ 84%

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* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com

5-Star Independant Hotels

Hotel Name (Group) # Rooms Location Rates* Guests’ reviews**

Princesa Sofia 500 Business Center 135€ 83%

Rey Juan Carlos 435 Business Center 125€ 81%

Majestic 275 City Center 180€ 88%

Gran Hotel Central 147 Old Town 215€ 88%

El Palace (LHW) 125 City Center 270€ 93%

Claris 124 City Center 125€ 84%

Casa Fuster (LHW) 105 City Center 160€ 88%

Miramar 75 Around the City 180€ 84%

Gran Hotel La Florida (LHW) 70 Around the City 160€ 85%

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* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com

5-Star Boutique Hotels

Hotel Name (Group) # Rooms Location Rates* Guests’ reviews**

Ohla Hotel 74 Old Town 215€ 89%

Alma Hotel 72 City Center 210€ 91%

Hotel Baguès 31 Old Town 140€ 87%

Mercer Hotels Bcn 28 Old Town 250€ 94%

Hotel Do Placa Reial 18 Old Town 260€ 94%

ABaC 15 Around the City 215€ 87%

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* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com

4-Star Main Hotels MappingWorldwide Hotels ChainsIndependant Hotels

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4-Star Woldwide Hotels Chains

Hotel Name - Group # Rooms Location Rates* Guests’ reviews**

Hilton Diagonal Mar - Hilton 433 Convention 175€ 79%

AC Bcn Forum - Marriott 386 Convention 110€ 78%

Renaissance - Marriott 356 Congress Center 175€ 83%

NH Constanza – NH Hoteles 308 Business Center 80€ 82%

Hilton Bcn - Hilton 289 Business Center 110€ 83%

Crowne Plaza - IHG 276 Congress 131€ 87%

Tryp Apolo - Wyndham 265 City Center 115€ 78%

Novotel Bcn City - Accor 264 Business Center 90€ 81%

NH Calderón – NH Hoteles 255 City Center 100€ 82%

* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com

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4-Star Woldwide Hotels Chains

Hotel Name - Group # Rooms Location Rates* Guests’ reviews**

Tryp Condal Mar - Wyndham 178 Business Center 75€ 79%

NH Podium - NH Hoteles 145 City Center 84€ 83%

Alexandra DoubleTree -Hilton 116 City Center 120€ 83%

NH Rallye - NH Hoteles 106 Business Center 80€ 80%

AC Hotel Sants - Marriott 78 Business Center 100€ 77%

* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com

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MICE Offer

Source : ICCA Country & city rankings 2012

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MICE Offer

• Seasonality:• High season: May and October• Low season: July and August

Source: ”Spain remains one of top MICE Tourism destinations worldwide” 1/07/2013 by David Mora

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Sources

• www.booking.com• www.google.com/hotels/• www.barcelonaturisme.com/• www.visionesdelturismo.com/spain-top-mice-tourism-destinations• www.iccaworld.com/dcps/doc.cfm?docid=1604

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