hotel brand building strategy in russian speaking countries!

Hotel Brand Buildingin Russian speaking

Countries

Anna PopkoFounder&DirectorTravel Image LLC

Brand - is the customerexperience

Your Brand is working when people Your Brand is working when people want to pay for it More than What is want to pay for it More than What is

offered anywhere elseoffered anywhere else

Content Know the Importance of presenting your

Website in Russian. The content should be relevant to what

the Russian travelers want to see at your website

Be informed how to be presented on Russian Digital & Social Media Platforms.

Receive the tutorial related to your company presence on search engines and SEO.

Feel the sense of how to be part of the Russian community via blogs & forums.

Get the understanding of how important is to organize live events for the Russian targeted audience.

Learn the basics of establishing Russian mentality.

Be aware of importance to have Russian speaking staff.

Russian AudienceRussian Audience

Population of former CIS countries- 282 Population of former CIS countries- 282 mln/ 4% of world populationmln/ 4% of world population

English speaking population is around 48 English speaking population is around 48 %%

Russians Traveling for leisure, business, Russians Traveling for leisure, business, healthcare tourism are around 51 million healthcare tourism are around 51 million per year)per year)

Inbound VS Outbound marketing

Blogging- 1-2 appearances per weekBlogging- 1-2 appearances per week

Quality content creation -3-4 hours per weekQuality content creation -3-4 hours per week

Email marketing - 3/4 hours per weekEmail marketing - 3/4 hours per week

E-book once a month- fundamental approach E-book once a month- fundamental approach size would be around 10 pagessize would be around 10 pages

Website + content Own languageOwn language Creative, valuable, quality contentCreative, valuable, quality content Your value propositionYour value proposition Your clientele portraitYour clientele portrait Segmenting & personalizing brand experienceSegmenting & personalizing brand experience Brand & contentBrand & content Social PresenceSocial Presence Differentiating Differentiating Website appearanceWebsite appearance Monitoring on web and social mediaMonitoring on web and social media MeasuringMeasuring Analyzing (ROI)Analyzing (ROI)

Social Media & SEO

Facebook (Ukraine -3,2 millions, Russia - 15 millions)Facebook (Ukraine -3,2 millions, Russia - 15 millions)

LinkedinLinkedin

Vkontakte (Ukraine -27 millions, Russia -43 millions)Vkontakte (Ukraine -27 millions, Russia -43 millions)

Odnoklassniki (Ukraine - 11 millions, Russia - 50 millions)Odnoklassniki (Ukraine - 11 millions, Russia - 50 millions)

Blogging + opinion leaders

IdeasIdeas

OrganisationOrganisation

VoiceVoice

Word choiceWord choice

PresentationsPresentations

Live events WebinarsWebinars

TrainingsTrainings

SeminarsSeminars

Master classesMaster classes

Thematic eventsThematic events

Sponsorship optionsSponsorship options

Brand BuildingBrand Building What works/what does not workWhat works/what does not work

How does you brand look onlineHow does you brand look online

Your value propositionYour value proposition

Your clientele portraitYour clientele portrait

Segmenting & personalizing brand experienceSegmenting & personalizing brand experience

Differentiating Differentiating

Website appearanceWebsite appearance

Monitoring on web and social mediaMonitoring on web and social media

MeasuringMeasuring

Analyzing (ROI)Analyzing (ROI)

Brand + Persona

The CEO - the best marketerThe CEO - the best marketer

Personal posts on social mediaPersonal posts on social media

Focus on value, authenticityFocus on value, authenticity

People make the difference

90 % has to be devoted to people 90 % has to be devoted to people

10 % for marketing budget10 % for marketing budget

Travel Image LLC - your reliable marketing & representative partner

in Russian speaking countriesoffice@travelimage.com.ua