hotel manager tips - how to increase your guest spending
Post on 22-Jul-2015
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Do you have customers staying at your hotel each
night, but during the day they are off dining or
making purchases at one of your competitors? Do
you have convention attendees who go offsite for
lunch? These are problems that many resorts and
casinos have.
There are tools to stop this from happening!
Las Vegas, New York, San Francisco, Dallas, and many other densely
populated areas with lots of food & beverage and entertainment options.
You may have great food & beverage concepts and
awesome cuisine, service and prices, but that doesn’t
do you any good if your marketing is not effective.
This problem presents itself in many geographical locations!
When speaking to effective marketing most people
think about an ad on TV, in a newspaper, or on some
other traditional medium. These methods are fine and
dandy, but to be really effective in this modern
marketplace, you must secure the next purchase upon
the impression or while your hotel clerk is
communicating with the guest.
Mobile SMS messaging is the
key to resolving this problem.
Your company has the ability to
Piggy Back an SMS Call to action
on any existing advertising which
you are currently using. This SMS
(TXT) call to action will offer the
consumer a special discount or
incentive which can be redeemed
at your facility.
SMS also serves as an excellent measuring tool to identify how many customers are viewing your advertisements which helps justify the existence of the particular ad you are paying for.
It also gets a specific offer to the
cell phone of the consumer in
which you are trying to engage with
and earn business from.
Once the guest has a compelling
offer on their phone, they are going to
be hard-pressed to leave your facility
knowing they have something of
value which they can recognize in the
moment.
The hotel front desk is essential in securing future F&B, retail, and entertainment business for you.
When the guest arrives at your hotel prior to check in, they can be alerted via SMS when their
room become available and they will be sent offers for your various outlets while they are still on
property.
It will be very hard for guests to stay away from
your facility once the valuable offers are sitting on
their cell phone.
It is important for you to work with a
Mobile Technology provider who has
the integration to your hotel
system to allow for a seamless
guest experience.
An interface to the system will
prevent your offers from being
fraudulently replicated by staff
members and guests while
giving you, the operator, the
right information to measure
campaign success.
A very important piece to the particular situation is to have the ability to redeem offers securely through the POS system.
Using a reputable Mobile Technology provider who interfaces with your POS
system is very important to the success of your campaign and critical to the security
of your finances.
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