hotel nikko saigon ecommerce
Post on 01-Nov-2014
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Hotel Nikko Saigon Ecommerce
Facebook & Twitter
Facebook – How it looks like
Facebook – The Fact
Source: digitalsurgeons.com
How Facebook works
Friend follow up
How Fanpage works
Page’s message display fan’s “New Feed”
Fan page
View page’s message on fan’s profileView friend actions with page on own new feed
Frie
nd
Frie
nd
Strategies
Spread our brand.
Recruit viewer.
Potential Guest Conversion
Loyalty Guest Conversion
Take care loyalty guest
Booked
Spread our brand
Spread out our brand Invite friend
Send message
Discuss on relevant topics
Purpose Action Result
User see our brand
Recruitment
Convert view to fan Attractive welcome
Promotion, Event, Photos
Relevant Articles
Purpose Action Result
LIKE Fan
Potential Guest Conversion
Convert fan to booked guest Attractive Promotion, Benefit
Booking on Facebook
Purpose Action Result
Fan BOOKED
Loyalty Guest Conversion
Convert booked guest to loyalty guest
Attractive Promotion, Benefit
Booking on Facebook
Purpose Action Result
BOOKED LOYALTYReview, Quick Respond
Listening
Twitter – How it looks like
Nikko saigon
Hotel nikko saigon
Nikko saigon
Hotel nikko saigon …..
What are they talk
about us?
On Twitter
Following them
Twitter – How it looks like25% discount.Japanese restaurant: Opening at 18 DevSocial Media Meeting at Nikko Saigon
What happen at hotel nikko
saigon
On Twitter
Following us
What happen at hotel nikko
saigon
What happen at hotel nikko
saigon
Twitter – The Fact
Source: digitalsurgeons.com
Strategies
Spread our brand.
Recruit follower.
Potential Guest Conversion
Loyalty Guest Conversion
Take care loyalty guest
Booked
Spread our brand
Spread out our brandFollowing relevant user
(travel, hotel, resort,…)
Retweet relevant tweet
Purpose Action Result
User see our brand
Recruitment
Convert view to fan Send “Thank message”
Promotion, Event, Photos
Relevant Tweet
Purpose Action Result
LIKE Fan
Potential Guest Conversion
Convert fan to booked guest Attractive Promotion, Benefit
Booking link to Synxis
Purpose Action Result
Fan BOOKED
Loyalty Guest Conversion
Convert booked guest to loyalty guest
Attractive Promotion, Benefit
Booking link to Synxis
Purpose Action Result
BOOKED LOYALTYReview, Quick Respond
Listening
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