house of chef - concept - presentation

A DIGITAL GATEWAY INTO THE EXCITING LIVES OF CHEFS AROUND THE GLOBE

It’s a world of equal parts passion and insanity, made rich by the authentic stories of Chefs, their friends, their families,

and the passion that drives their life’s adventure.

HoC is a video-friendly mobile platform. All content will range in length from 1 to 30 minutes. Our viewers will be able to watch VOD content, shop

and create their own playlists from the site's archive and share it via social media.

IT’S NOT JUST ABOUT EATING.

IT’S ABOUT LIVING.

OUR MISSION

House of Chef transports viewers into the real lives of Chefs around the world. Never staged or superficial, our stories are told by the chefs themselves and include

a wide variety of topics – tied together by each storyteller’s passion for food.

OUR GOALS

• Build the best content in the food market industry • Bringing together influential international chefs

under a single brand • Develop a 360 degree experience serving multiple

platforms and devices • Bringing our audience into the intimacy of each moment • Curate gastronomic services and lifestyle tips and

recommendations for the HoC community

TARGET AUDIENCE

• 18-45 years old MF (Millenials/Gen-X’ers) • Foodies – they are high spending and actively looking for unique

experiences. They are trend followers and opinion builders • 50% of all adults watch food videos, 30% of that is food content

oriented • Food lovers are a loyal audience, powering 280% growth in food

share channels

FORMATS

Documentary

Fictional Series

Specials

Chef’s Recipes

Regional Guides and Content

The Shows

TROCCA PRESENTS

Episodes: 5 Tags: Gastronomic Show

Fernando Trocca presents a new chef for each of the first five episodes of this compelling cooking program. From established chefs who may

be unknown outside their region to chefs who have just been discovered, Trocca Presents introduces audience members to outstanding

chefs they may never know otherwise.

The Shows

10 HANDS

Episodes: 2 Tags: Gastronomic Specials

Five chefs; ten hands. Colagreco, Narda, Fer Trocca, Darío Gualtieri and Germán Martitegui enlist in a three-day adventure to design and

serve one of the most beautiful and entertaining meals of our time: the unmissable 10 Hands culinary event.

The Shows

ORIGIN OF LOVE – FITO PÁEZ

Episodes: 1 Tags: Entertainment Specials

More than ten years after he composed his now-historic "El Amor después del Amor" (love after love), the famous Fito Páez returns

to Montevideo’s famous Solis theatre with 5 new, exclusive, live versions of his most famous classics. Our documentary revolves around the table of Laurent’s house-restaurant, El Franchute, where Páez and Alfred Oliveri blend conversation, music and a six-step menu that

celebrates history, flavor and passion.

The Shows

BENITO

Episodes: 4 Tags: Documentary

Over four episodes, Benito narrates the relationship between an eight-year-old and his chef father, Fede Marismo, during shared family adventures in

José Ignacio, Uruguay.  

The Shows

THE FIXER – WITH NICOLÁS PAULS

Episodes: 1 Tags: Fiction Show

The Fixer narrates the story of a young man who turns to an illegal profession to overcome a difficult childhood. Meticulous and well educated, our protagonist is both a gangster and a vegan – on a personal crusade to eat exactly as he likes in each restaurant he attends. But what happens if

there are no vegan options in the menu?

The Shows

MEAT-TASTERS – WITH JUAN ACOSTA & GILESPIE

Episodes: 1 Tags: Fiction Show

Tasters is the heartwarming and hilarious story of two brothers, banished from the family farm, who embark on a journey through Argentina in search

of the perfect grill – exploring one brother's special gift as a veritable "sommelier" of meat.

VALUE PROPOSITION

Viewers get free content such as food stories, news, trends and events from the chefs’ point of view around the globe.

Advertisers take advantage of highly popular content to reach targeted audiences. By creating custom, creative and choice-based ad formats, our users only interact with brands that match their interests. It enables us to deliver ads that are more relevant, more engaging, and

ultimately, more effective.

PARTNER OPPORTUNITIES

• Organic brand integrations into stories across multiple series • Product placement throughout Chef's Specials • Leverage Chef's characters and audiences to develop custom

content on each episodes/series • Unique integrated marketing activation around the series • Branded Content and Display Advertising

Universe of Opportunities

App

e-book

Travel Food

e-commerce Broadcast

Hoc Hotel

Social Media

Podcast

INQUIRIESHoC has 15min. avg programing and others for long format are

available for licensing. Originally in Spanish, they can be dubbed to any language or voice-over.

Please contact lupe@glamorama.tv for additional information

www.houseofchef.tv