houston baptist university student marketing presentation 0409

©2009 BrandExtract, LLC

Hello!

©2009 BrandExtract, LLC

Introductions

Jonathan Fisher – Chief Executive Officer, Brand Strategist Bo Bothe – President, Chief Creative Officer

We are a brand strategy and development firm.

Our firm is driven by strategists, communications professionals, designers, writers, interactive analysts, web developers and relationship managers.

We employ 23 people in Houston and one representative in Dallas.

best deals lowest prices

Main Entrance

©2008 BrandExtract, LLC

Our areas of practice

5%

5%

10%

10%

20%

50%Professional ServicesEnergyRetailTechnologyInstitutionalFinance

©2008 BrandExtract, LLC

Building a Mission-Based Brand?BE Valuable – Track Perceptions

©2008 BrandExtract, LLC

Building the Brand

In the book “Building the Brand Driven Business” Davis and Dunn offer six reasons to encourage customer loyalty.

1. they stop considering other brands2. They request your brand by name3. They recommend your brand to others4. They wait longer and travel farther to get your brand5. They accept brand extensions more readily6. They continue to pay premium price

©2009 BrandExtract, LLC

What is Branding? The Goal

“To delight MORE customers so that MORE people buy

MORE things for MORE years at HIGHER prices.”

©2009 BrandExtract, LLC

What is a brand? Some definitions

The sum total of all the mental associations – good and bad – that are

triggered by a name. CEO of Wizard Academy – Roy H. Williams

A brand is a person’s gut feeling about a product,

service or company. From Zag by Marty Newmeier

HARD-- WIRED

In 2004…Neuroscience confirmed what we had suspected all along: If you like Coke over Pepsi, it’s all in your head. Read Montague, a

neuroscientist at Baylor College of Medicine, cooked up an experiment to keep his teenage daughter occupied as she helped out in his lab that

summer. Montague wired up a group of volunteers and re-created the Pepsi challenge while monitoring their brain activity on an MRI. The

results were astonishing. In blind taste tests, subjects’ brains indicated a clear preference for Pepsi. But when they were told which of the samples was which, their brains switched brands. “The brand image of Coke in the

nervous systems of the people we tested engaged systems in charge of cognitive control and commandeered their behavior,” In short, the power

of the Coke brand was enough to override an objective preference.

Think about the 40,000 sku’s in a grocery store - 85% of the sales come through 150 skus.

©2009 BrandExtract, LLC

Today’s competition

People are bombarded with up to 3,000 marketing messages per day,

up from 1,500 in 1965.

But, we still only have the ability to process less than 100 of those

messages each day. Today’s competition = Clutter & Time

Visual – Vocal –

Verbal –

55%38%7%

©2009 BrandExtract, LLC

BrandExtract°

The brand process

©2009 BrandExtract, LLC

The 360° brand experience

Patient

Extended Experience

ExecutionExperience

EngagementExperience

– Message Differentiation– Targeted Communications– Superior Operations– Knowledge Sharing– Organizational Development– Industry Expertise– Ongoing Information Gathering– Customer Experience

Your ability to deliver is critical

©2009 BrandExtract, LLC

Basic steps to building a brand position

Define products and servicesDefine what the impressions you want to achieve

Define your competencies

Define your valuesDefine your target markets

Define your strategy for building your brandDefine your tactics for building your brand

©2009 BrandExtract, LLC

Our clients

©2009 BrandExtract, LLC

UsonFor good measure

©2009 BrandExtract, LLC

UsonFor good measure

Industry Expertise

OperationalExcellence

Global CustomerSupport

Engineering Expertise

Reliability

Assurance

Effectiveness

For Good Measure

Analysis

©2009 BrandExtract, LLC

UsonFor good measure

For project managers seeking to increase testing effectiveness, Uson offers assurance

against defects through enhanced data reporting and reliable testers.

Tagline:“For good measure”

©2008 BrandExtract, LLC

Stripes Convenience StoresWhen It Hits Ya

©2008 BrandExtract, LLC

Stripes Convenience StoresWhen It Hits Ya

©2008 BrandExtract, LLC

Stripes Convenience StoresWhen It Hits Ya

©2009 BrandExtract, LLC

Lone Star MedicalMaking surgery simpler

©2009 BrandExtract, LLC

Lone Star MedicalMaking surgery simpler

DedicatedPeople

OperationalExcellence

Quality Products

Engineering Expertise

Simplicity

A System of Operating

Better Patient Care

Better Surgical System

Reliability

©2009 BrandExtract, LLC

Lone Star MedicalMaking surgery simpler

We simplify the management of surgery by providing a reliable system that improves patient care and operating room efficiency.

Tagline:“Making Surgery Simpler”

©2009 BrandExtract, LLC

Varel InternationalBehind the bit brand program

©2009 BrandExtract, LLC

Total SafetyOpportunity Never Ends (ONE) customer program

©2009 BrandExtract, LLC

Fulbright & JaworskiLitigation trends campaign

©2009 BrandExtract, LLC

Chevron LubricantsReliability reseller program

©2009 BrandExtract, LLC

Chevron LubricantsHeavy Iron sales lead program

©2009 BrandExtract, LLC

RigNetAlways connected brand program

©2009 BrandExtract, LLC

Newfield ExplorationToday at Newfield I... recruiting program

©2009 BrandExtract, LLC

TransoceanThe face of Transocean HR program

©2009 BrandExtract, LLC

CCIMMeet the agent campaign

©2009 BrandExtract, LLC

Thank you!BrandExtract713.942.7959www.brandextract.com7026 Old Katy Rd., Ste. 210Houston, Texas 77024

For more about our work and culture:

http://www.brandextract.comhttp://brandextract.blogspot.com

BrandExtract, LLC713.942.7959