how an international travel brand can succeed in china and globally
Post on 20-Aug-2015
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Failure to reach consumers located outside of tier 1 cities
How can a travel brand fail in China?
Site performance degrades as distance increases
cdnetworks.com
Great Firewall – Slower Websites
40% slower download time
64kB object downloaded from Test agents inside of China
• Guangzhou (inside China)• Hong Kong (outside China)
Source: NetworkBench results, Sep. 2012
cdnetworks.com
China Acceleration
•Creates a ‘Fast Secure Tunnel’ over the Internet•Quickly deliver websites & applications globally to and from China•No CAPEX for Hardware / Software•In-country experts – licensing requirements, regulations, & monitoring•Fully integrated and managed services
cdnetworks.com
Our Presence In China
• 25 Points of Presence (PoPs)
In-Country Experts•Content•Licensing•Regulations
End to End Reach• Bypass unstable peering
between local ISPs
Superior Performance• Speed, Security and Reliability
cdnetworks.com
cdnetworks.com
OpportunityReaching the massive number of online travel consumers located within mainland China
ChallengesTourism Victoria launches cn.visitmelbourne.com in China in 2012:
• Spotty in-country peering increased website latency
100% availability and high performance for new cn.visitmelbourne.com websiteOptimized site performance during promotional campaigns that drove millions of Chinese-speaking site visitors
Key Results
Avoiding Failure
• Do not assume that the majority of consumers are located within tier 1 cities
• Remember – Site performance degrades as distance increases
• Combat competition with a high performing website & media rich content, education info & social connectors
• Partner with a Content Delivery Network offering local support & a strong presence within China’s great firewall
cdnetworks.com
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