how are brands successfully differentiated
Post on 21-Aug-2015
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Brand Differentiation Strategies
Competitive advantage is a company’s ability to
perform in one or more ways that competitors
cannot or will not match
1.EmployeeDifferentiation
Better trained employees who provide superior customer service
Differentiation
Effective and efficient design of distribution channel’s coverage,
expertise and performance
3.Image differentiation
Powerful and compelling images that appeal
to customer’s social and
psychological needs
Differentiation
Designing a better and faster delivery system
that provides more effective
and efficient solutions
to customers
Strong brands often seek to build on their performance advantages to strike an emotional chord with
their customers. Successfully differentiating these brands can
provide financial payoffs.
Manodhar Allu National Institute of Technology, Jamshedpur.
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