how can android compete in tablet space
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How can Android make an impact in the Enterprise Tablet Space?- Ramakrishna Yerramsetty
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Contents
What is important for the enterprise?
What devices are enterprises activating today? Why are iPads chosen over Android tablets?
Enterprise Stakeholders: Who needs what?
What are the mantras for success?
Understand the status quo What has Apple done?
What is Microsoft doing?
What about Android?
What can Android do to make an impact?
What can Samsung do?
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What devices are enterprises activating today?
Source:
iOS SMARTPHONE
53%
iOS TABLET
18%
ANDROID SMARTPHONE
28%
ANDROID TABLET1%
Enterprise Activations By Device Type (Q4 2011)
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Why are iPads being chosen over Android tablets?
Consumer iPad Android
App Availability 200,000 Unknown (Few Thousand?)
User Experience ExcellentNot good until Samsung
Galaxy Tab 10.1
Learning Curve Simple Steep
8%
14%
31%
33%
35%
53%
0% 10% 20% 30% 40% 50% 60%
Other
Security
Wide availability of non-business
apps
Performance
"Cool" factor driving business
demand
Availability Of Productivity Tools
Enterprise: Reason for iPad Selection
Source: Dimensional Research, Survey, n=448, May 2011
51%
28%
17%
4%
Enterprise: Tablet Adoption Strategy
No Clearly articulated strategy
Application Driven
Top-line driven
Bottom-line driven
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Enterprise Stakeholders: Who needs what?
ManagementRequirements
ITRequirements
User
Requirements
Strong
Ecosystem
Protect
ROI
BYOD
DataSecurity
Innovation
ConnectivityOperator
Support
Intuitive EntertainManage
Content
Privacy
Security
Device Form
Factors
Device
Management
Remote App
Management
Source: xxx
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In Summary
Among other things, both enterprises and consumers
prefer iPad for
Hence, mantras for success in a BYOD world are:
Consumer Appeal
Platform Ecosystem
Enterprise Readiness
How can Android achieve them?
Applications Quality, Variety, Affordability, Ease of Purchase
User Experience Hardware, Software, Content Management
Security App, Data & Device Security
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What has Apple done?
Platform
Ecosystem
Enterprise
Ready
Consumer
Appeal
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What is Microsoft doing?
Platform
Ecosystem
Enterprise
Ready
Consumer
Appeal
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What about Android?
Platform
Ecosystem
Enterprise
Ready
ConsumerAppeal
Hardware RetailMarket
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How can we address these challenges?
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Consumer Appeal
App permissions
Application security
Android Design Guidelines
Active role in App Approval
Carrier Billing
Force Google Wallet
Seamless access to content
Cloud comes with a device
Engaging retail format
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Platform Ecosystem
Store Fragmentation Carrier Billing
Force Google Wallet
Common Platform Distribution Monetization
Common Platform for
phones & tablets
OS Fragmentation
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Enterprise Readiness
Mobile Email
Web-based Calendar
Instant Messaging
Voice and Video Chat
Web-based docs
Instant Messaging
Google Marketplace
Leverage Google Apps
4 million businesses, 40 million active users
Mobile App Management
Enhanced Android Security
Secure Access to Corporate Data
Desktop access solution
Enterprise App Store
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How can an OEM position itself for the enterprise?
Android
Use leadership position to influence execution
Leverage RIMs Enterprise security assets
Windows 8 Risk Mitigation: Continue to invest
Software Strategy
Keep an eye on web apps and Enterprise 2.0
Partnerships / Acquisitions for key software solutionsin different industry verticals
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iPad Net Activations By Industry
Source: Good Technology, Q4 2011, Enterprise Customers
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