how design assists website conversion - conscious solutions - digital marketing masterclass
Post on 12-Jan-2015
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How does Design Improve Conversion
What is “conversion”?
No. of LeadsNo. of Visitors
The challenges
• You’re a law firm, not a product company• Visitor metrics are easy• Some tracking of Leads is easy….• …..then fee earners get involved!
Z-Design & Fitt’s Law
Minimise “calls to action” per page
• One primary “call to action per page• Design in hierarchies where possible.
The use of colour & contrast
• Different people react to different colours• It’s ALL testable if you can be bothered
Kissmetrics
Use directional clues
• Arrows• Encapsulation• Stand out colour• Pathways• Eyes & eyelines
Simplified forms
• Capture visitor data• Keep forms short• Only collect the data you REALLY need
Tools 1 - Clicktale
Tools 2: In-page Analytics
Mobile usage
Mobile design
http://www.conscious.co.uk/presentations
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