how digital asset management leads to more attractive websites: lars trieloff

How Digital Asset Management leads to more attractive WebsitesLars Trieloff, Product Manager, Day

All we need are…

…Websites that rock!

http://www.flickr.com/photos/pasotraspaso/3490194485/

Content Makes Leads

✴ Google ✴ Kayak

Content Makes Leads

✴ Google ✴ Kayak

Content Makes Leads

✴ Google ✴ Kayak

Content Makes Leads

✴ Google ✴ Kayak

Organic Traffic Rocks!

✴ Higher quality content

✴ Higher quality visitors

✴ Allows for easier differentiation

Content = added value

Amazon

Average Price

$29.22

Williams Sonoma

Average Price

$32.33

Commodity Shopping

http://www.sxc.hu/profile/akaak19

Commodity ShoppingCommodity ShoppingCommodity Shopping

Luxury Shopping

http://www.sxc.hu/profile/ElRincon

Better Presentation leads to

Higher Perceived Value which means

Increased Profits

Don’t build Excel lists

build content experience

Leverage creative freedom

Accommodate user groups

Integrate creative workflow

Increase value through metadata

Use rich media

Publish and profit

Unlock the wealth of your content

Asset centric applications

✴ Press Center

✴ Image Database

✴ Video Helpdesk

✴ Product Library

✴ Document Sharing

Agility Matters