how digital can help reduce loyalty erosion
Post on 14-Jun-2015
292 Views
Preview:
DESCRIPTION
TRANSCRIPT
Challenge: Fighting against the erosion of brand loyalty, and a shortening attention span by using all things digital.
From: John Kennedy
www.neunerkennedy.com
9seconds
① Keeping things in perspective, the attention span of Fred my goldfish – 9 seconds.
8seconds
① Study by National Center for Biotechnology Information, average attention span of a human.
8 points
① 8 points that give insight on how to fight for your 8 seconds.
Explosionof the digital age.
1 2 3 4 5 6 7 8
① Smartphones are the multiplier effect on this digital revolution.
② Colloquy thinks Starbucks is a winner with digital and loyalty.
What is the point
of points
1 2 3 4 5 6 7 8
?① Shift from point junkies to coalition rewards fans, seeking more flexible ways to earn & spend.
② Check out PINS from Coalition Rewards Ltd.
Rewarding social interaction not just spend.
1 2 3 4 5 6 7 8
① Reward others to do your talking.
② Lancôme has a new Elite rewards program to create a buzz.
How are you
unique?
1 2 3 4 5 6 7 8
① Too many “me too” programs. ② Check out Patagonia’s approach to doing good and supporting it’s brand .
Gamificationimpact1 2 3 4 5 6 7 8
① Everybody likes to play and win.
② Read about JetBlue Airways and Badges for gamification purposes from Comarch.
Technology means
size is not everything
1 2 3 4 5 6 7 8
!② Read what Colloquy says
about MoPals on their approach to loyalty.
① Cloud computing, accessible complementary technologies (i.e. data analytics) and affordable IT mean that smaller firms can play in the loyalty game.
Digital
stickiness
1 2 3 4 5 6 7 8
① Loyalty and digital working together as a part of the overall digital efforts of an omnichannel strategy.
Just give me what
I WANT.…forget the options
1 2 3 4 5 6 7 8
① Keep it simple, improve on what you have rather than add more complexity and use your data to understand customer demand drivers.
8 factors that impact those 8 seconds
① Smartphones are the multiplier effect of the digital revolution.
② Coalition shift, finding less restrictive ways to earn & spend points.
③ Rewarding social interaction not just spend.④ Addressing “me too” program values and features.⑤ Gamification influences on program user experience.⑥ Affordable technology means size is not everything!⑦ Digital stickiness – an omnichannel strategy.⑧ Don’t give me options – just give me what I want!
www.neunerkennedy.com
14
Advertising.Branding.Campaigns. CRM.Digital.Drinks.Dining.Menus.ECommerce.Food.Hotels.Research.Business audit.Insights.Loyalty.Omnichannel Marketing. E-mails.Operations. Customer service.Promotions.Restaurants.Social Media.Strategy.Tactics.Web.
www.neunerkennedy.com
To make contact:www.neunerkennedy.comwww.johnkennedyindustries.com
john@neunerkennedy.comhello@johnkennedyindustries.com
top related