how digital marketing saved my life

How Digital Marketing Saved My Life

THIS IS ME FINISHING HIGHSCHOOL AT JUST 16

I WENT TO COLLEGE TO STUDY COMPUTING SCIENCE

STUDY??

MORE STUDY

MY LIFE PRIORTIES

LOSING DIRECTION

I DROPPED OUT OF UNIVERSITY, IT WASN’T THE RIGHT PATH FOR ME.

BUT STILL KEPT LIVING THE UNIVERSITY LIFE

I JUMPED FROM JOB TO JOB

AND HATED THEM ALL

I DIDN’T HAVE ANY PASSION, DIRECTION OR DREAMS

I LOST WEIGHT AND BECAME VERY UNHEALTHY

FINDING A PATH

“What would you do each day if you didn’t need to earn money”

REACHED OUT TO MY BIG BRO FOR ADVICE

IT GOT ME THINKING – “WHAT AM I INTERESTED IN?”

I WAS ALREADY CREATING DIGITAL CONTENT WITH MY FRIENDS

AND GOT INTRODUCED TO SEO SO I COULD RANK IT.

I WAS STARTING TO FIND A PATH

I DECIDED TO COMPLETELY CHANGE MY LIFE AND COMMIT TO THIS

THE CHANGES

I QUIT MY CURRENT JOB

I MOVED TO DUBLIN CITY TO WORK & STUDY

I SET MYSELF SOME PROPER GOALS

Get a qualification in SEO

Get an SEO role with a leading digital agency

Create and sell my own website

THE WORK

I STARTED STUDYING A POST-GRAD IN SEO

I BEGAN TO BUILD SITES THAT WERE GOING TO MAKE ME ‘RICH QUICK’

I USED SOCIAL MEDIA TO BUILD COMMUNITIES FOR MY SITES

I EVEN MADE MY FIRST SALE

ALL MY SITES FAILED BUT I DIDN’T CARE, I WAS FASCINATED – DID I JUST FIND A PASSION?

I TAPPED INTO MY INTEREST IN FASHION AND CREATED A MENS FASHION MAGAZINE

I CREATED VIDEO CONTENT, GUIDES AND BLOG POSTS

I DISCOVERED OPPORTUNITES WITHIN VIDEO CONTENT

I BUILT SOCIAL COMMUNITIES

I CONTINUED TO WORK & STUDY AROUND THE CLOCK

I HIRED WRITERS TO CREATE ADDITIONAL CONTENT

BRANDS BEGAN TO SEND ME FREE CLOTHES TO REVIEW

FOR A JOBLESS GUY I LOOKED PRETTY GOOD

I CLOSELY FOLLOWED & LEARNED FROM INDUSTRY LEADERS

I STARTED TO FEEL CONFIDENT IN MY ABILITY TO HIT GOALS.

Get a qualification in SEO

Get an SEO role with a leading digital agency

Create and sell my own website

I KNEW I COULD DO BIGGER AND BETTER THINGS

WHICH MEANT LOT’S MORE WORK

FOR ONCE IN MY LIFE I WAS CONFIDENT IN WHAT I WAS DOING

THE REWARDS

“When you feel positive and confident in what you

are doing the world will reward you”

BROS HIT ME WITH A STATEMENT THAT STUCK

I SCORED A 3 MONTH INTERNSHIP WITH THE BIGGEST DIGITAL AGENCY IN DUBLIN

THEY THEN TOOK ME ON AS A SEARCH EXECUTIVE

I RECEIVED MY DIGITAL MARKETING QUALIFICATION

I BECAME ADWORDS CERTIFIEDI BECAME ANALYTICS CERTIFIEDI BECAME INBOUND CERTIFIED

I WAS PROMOTED TO SEO MANAGER

I WANTED TO REPRESENT THIS NEW DIRECTION IN MY LIFE

THE RESULTS

I EXCEEDED ALL THE GOALS I SET MYSELF

I FOUND A PASSION

HOLY CRAP !! I LOVE MY JOB

THE OPPORTUNITIES THAT FOLLOWED

I WAS CONTACTED ABOUT ROLES IN SYDNEY, PERTH AND THE STATES

I HOPPED ONTO A PLANE TO AUSTRALIA

NOT BEFORE A QUICK FEW MONTHS IN ASIA

STARTED AS AN SEO SPECIALIST UPON ARRIVAL IN OZ

THE LIFE I NOW LIVE

INSPIRED

MOTIVATED

HEALTHY - HIGHLY RECOMMEND CROSSFIT

THANKFUL TO COLLEAGUES, AGENCIES & INDUSTRY LEADERS

Quotes From Those Who Have Influenced My Career

“WHY ARE YOU HERE? THE SINGLE MOST IMPORTANT QUESTION YOU CAN ASK YOURSELF”

DANNY DOVER

“TELL A STORY, MAKE IT TRUE, MAKE IT COMPELLING AND MAKE IT RELEVANT”

RAND FISHKIN

“TO GUARENTEE SUCCESS, SPEND 95% OF YOUR TIME DEFINING THE PROBLEM AND 5% OF YOUR TIME SOLVING IT”

AVINASH KAUSHIK

KIERAN FLANAGAN

LEARN BY GETTING SHIT DONE, THE WORST THING TO HAPPEN IS THAT YOU WILL LEARN SOMETHING!

“FIND YOUR PASSION AND WORK HARD, THE REWARDS COME IN MAY

FORMS AND COULD SAVE YOUR LIFE”

@colmflanagan24