how disintermediation has changed the world and why advertising should care

Matteo Sarzana

@ZazzaNM

@ZazzaNM

@ZazzaNM

How disintermediation has changed the world and why advertising should care

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People have the power. Again.

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Every business has been affected.

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Programming

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Transportation

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Transportation

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Travel

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Creation

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Creation

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Services

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Health

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Funding

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Lending

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Food

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Tech

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What about advertising?

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@ZazzaNMyoutube video https://www.youtube.com/watch?v=KKbRAazkiWc

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@ZazzaNMyoutube video https://www.youtube.com/watch?v=lyYhM0XIIwU

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youtube https://www.youtube.com/watch?v=cgDB579WV5I

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The revolution has already happened.

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Contents

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Design

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Websites

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E_commerce

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Why it has happened. And it will last.

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Economic Drivers

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Societal Drivers

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Technological Drivers

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Which role for a brand?

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Strategy

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Curation

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Empowerment

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THANKS

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