how do loyalty programs enhance mobile marketing?

How do Loyalty Programs Enhance Mobile Marketing?

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COMPLEMENTS EXISTING APPS• Increases value spent on marketing

efforts– Users more likely to use apps when offered

a rewards system

• Provides a tangible ROI– Success (or failure) of program is easily

tracked

• Retains loyal audience– Consumers spend more in order to receive

reward

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PROVIDES CONVENIENCE • Mobile devices are ubiquitous

– Customers are likely to always have their mobile device with them

• No opportunity to lose a “loyalty card”– With a digital loyalty program, consumers

will have it at their fingertips

• Makes transactions seamless– Encourages multiple purchases

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LOWER INVESTMENT• Less money to reach more consumers

– Low cost to gain impressions through mobile loyalty programs

• Higher reach and frequency– Reaches a higher amount of “valuable

consumers,” more likely to make a purchase– Consumers likely to see and remember

loyalty programs often

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TARGETS SPECIFIC CONSUMERS• Loyalty programs can track habits

– Provides specific consumers with deals and offers unique to them, depending on analytics

• Provide consumers with push notifications– Remind consumers who haven’t used app

or loyalty program in a while to revisit your company

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PROMOTES BRAND EXCLUSIVITY• “VIP” nature to loyalty program

– Makes existing customers feel valued by company

– Helps produce brand loyalty to reach next deal

• Provides opportunity to target new customers– May give increased deals when new to the

loyalty program, making customers feel special

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SHOWCASE MARKETING EFFORTS• SMS Marketing

– Loyalty programs can take form of SMS– Texting updates to keep loyal consumers is

cost effective

• Social Media– Loyalty can be rewarded through likes and

shares on social media– Users can also be driven to existing loyalty

programs through this channel

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