how do users really behave online?

HOW DO USERSREALLY BEHAVE ONLINE?

DevicesMobile web is preferred over apps:

48%

Laptop / PC

14%

Tablet

15%

APP

Application onmobile phone

23%

Browser on mobile phone

Especially among............ ....................... .......................

Content Consumption

Ad Consumption

Prefer To AccessFree (Ad Supported)Content

Will Fully WatchA Video Ad WithInteresting Content

79% 43%

The main reason for clicking on an ad is either aninteresting offer or a solid brand reputation

Consumers prefer ad supported content, and willwatch a video with interesting content.

More than a third of users prefer to find their preferredcontent via Google, ‘favorite’ content websites hold2nd place.

Most surveyed users spend up to 2 hours per day on content websites. Heavy users are mostly menaged 25-49.

39%28%24%17%10%

3%25%

Interesting offer

Ad of a preferred brand

Ad that presents relevant content

Creative ad

Interactive ad

Other

‘Nothing will make me click on an ad’

We discovered the following

Who Are CodeFuel?

CodeFuel teamed up with research powerhouse Nielsento better understand user behavior on content websitesthrough an intense online survey.

by Perion

Prefer To Consume‘Entertainment’ ContentAs Video

Prefer To ConsumeRelevant Content AsVideo On Cooking

39% 40%

Users have a preference for video content:

2nd

Content WebsitesGoogle

1st

MorningNoonAfternoonEveningNight

take a break work / study ‘I don't visit content websites at this time’get the latest updates

5%6%16%73%

8%9%43%40%

10%15%29%47%

11%9%26%54%

22%6%27%46%

CodeFuel (from Perion Network, NASDAQ: PERI) create intuitive and powerful native adsolutions based on user intent and helps content publishers monetize by opening revenuesockets all over their online real estate. By integrating a simple line of code - publishers candeliver a native ad experience featuring targeted content in multiple formats to keep users

engaged and on-site for longer.