how do you build an infrastructure that will support a youth program!
Post on 30-Dec-2015
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Defining Youth
Young Adult – (21-35/40) YP Groups
Collegiate – (18-22)
High School – (14-18)
Middle & Grade School (14 and under)
Analyze your Data
What does your current volunteer database look like?› Age Groups› Diversity› Skills Sets
Figure out your gaps and focus on those areas.
Look at your Opportunities› Are they flexible?› Are they age appropriate? › Are they creating leadership opportunities? › Are volunteers learning a new skill?› Are they long term or short term?› What type of training involved?
When I did this!
› Are they flexible? SOME › Are they age appropriate? Most are 18
years of age or older › Are they creating leadership opportunities?
YES › Are volunteers learning a new skill? YES› Are they long term or short term? Most
are long term› What type of training involved? Most
have extensive training
AHA Moment
Our opportunities did not match with the lifestyles of the missing demographics within our volunteer base.
Discovery I discovered we had a gap in the 18-30
year old age group.
We were missing out by not engaging this skilled volunteer pool.
We also had a gap in 18 & under but I felt our return on investment was greater if I put my energy in recruiting the 18-30+ age group.
WHY do we want to engage this age group?
› Fresh energy & ideas› Create future leaders› Tap into their talent & need for experience
› Become lifelong supporters
Before You Start
Get buy-in from management
Buy-in from your Board
Look at your programs to see how you can
engage youth/young adults in them.
Look at your volunteer base – Do you have a
few key volunteers in the age group you are
recruiting to lead?
Create a Case
Talk to your CEO and Board
Show them the results of your volunteer
database scrub.
Explain the benefits engaging this age
group can have on your organization.
Explain why you need their support and
the benefits to them.
Program Manger Buy-In
You don’t want to create more work for
departments.
Look at the opportunities & how can
these groups support their program.
Benefits to the program and clients you
serve.
Next Steps
Work with those key volunteers you have identified
Have them recruit a few friends Work with your program directors to
think of ways to engage youth to support their program.
Work with your youth leaders to develop the club, create a plan, & implement that plan.
The Beginning
Started in September 2014 20 active members Governed by a leadership team
› President, Membership, Events, Communications, Fundraising.
Give – Guide – Provide Support core mission and programs of
the American Red Cross.
About Club RedClub Red of Northeast Wisconsin is a young professional group that provides you with an opportunity to network with other socially-conscious professionals and help our community. Our mission is to Give, Guide, Provide. Whether planning social fundraising events or participating in community service projects (Give), you can support events that can help save lives. Club Red Members will also have mentoring opportunities with our youth volunteers (Guide) and leadership development through opportunities available within the group (Provide).
Working with YP’s
5 Ways Young Professionals Want to Be Led
1. Empower us; don’t micromanage our talent
2. Sponsor us; serve as role models
3. Allow us to manage our own brand; don’t define us
4. Trust us; don’t question our intentions
5. Challenge us; don’t marginalize us
http://www.forbes.com/sites/glennllopis/2012/03/12/5-ways-young-professionals-want-to-be-led/
Structure Started with two Created framework with guidance from
myself and our executive director. Brought in additional YP leadership from
current database. Developed leadership structure
› President, Membership, Events, Communications, Fundraising.
Kick off Party Monthly meetings/engagement
opportunities.
Buy-In
Co-Presidents are members of the Board of Directors for NE WI
A board member comes to monthly meetings to mentor and network with club.
Program leads provide activities members can get involved in.
Structure Follow the guidelines of the
College/University to start a campus service group.
Create a leadership team. Develop a calendar and make sure to
work around campus events (spring break, exams, summer break).
Pair-up club program chairs with your direct organization chairs or key volunteers.
Example: Services to the Armed Forces (SAF)
UWO Club SAF Club Chair – Kaitlyn Red Cross Program Director – John Kost SAF Veterans Home Lead Volunteer – Chuck Patzer
- Connect to discuss club opportunities. - Work with UWO Student SAF chair to organize.- UWO Rep Kaitlyn, lined up the volunteers from the UWO
Red Cross Club. - Implemented a each semester opportunity of playing bingo
and bowling with at the King Veterans home. - Wrote a story about it for our blog.
http://redcrosswisnews.org/2015/03/11/bridging-the-generation-gap-through-volunteering/
We cannot always build the future for
our youth, but we can build our youth for
the future. ~Franklin Delano Roosevelt
Key Tips in Success Opportunities have to be flexible. Be able to lead or follow. Talk their language (social media, texting,
etc… Fun. Social – be able to meet people. Ask for their opinion. Don’t micro manage. Create a calendar – More success if
younger volunteers can know in advance.
Under 18
Utilize the power of your YP & College Clubs the engage the younger generation.
- Teaching programs to HS or Middle/grade school.
- Engaging young youth in volunteer projects if right fit.
- Teaching the YP/College Clubs how THEY can be mentors.
Trickle Down Impact
CEO/ED Board Program Leads Community Members YP College HS Middle School & Grade School
Reference Slide
Red Cross YP Toolkit: http://redcrossyouth.org/wpcontent/uploads/2014/10/youngprofessionalsgrouptoolkit.pdf
Red Cross clubs http://www.redcross.org/support/get-involved/school-clubs
What Young Volunteers Want from Your Non profithttp://nonprofit.about.com/od/volunteers/fl/What-Young-Volunteers-Want-From-Your-Nonprofit.htm
Do Something https://www.dosomething.org/
My Contact Info
Jody Weyers, CVA
E-mail: jody.weyers@redcross.org
Phone: 920-619-8387
Twitter: jweyers2
Facebook: search for Jody Weyers
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