how donuts can help you communicate in an online world

How DONUTS can help you communicate

in anONLINE WORLD

#corenet

D NUTS?WHY

“I’m a Google employee who

eats donuts”

“Hey, U like #donuts?”

or:

“I hate donuts”

“I like donuts”

“Here’s a vintage

photo of my donut”

“My skills include donut eating”

“Here’s a wedding

cake made of

donuts”

“Watch me eat

a dozen donuts”

Whybother?

For this talk:

• 380 million users worldwide

• 1 million + in NZ

• 2 new users every second

• 42% of users check in daily

• 1.5 million Groups: 4x views for engaged Group users

Your clients are here

• 316 million monthly active users

• 500 million tweets sent per day

• 80% of users are on mobile

• 63% of Twitter users are looking for news

If your clients aren’t here yet,

they will be soon

• Keep up to date, stay on top

• Gather, share and lead

• Target, find, understand & connect

• Position, showcase and inform

• Expand your networks

What’s the point?

Everyone has their own circle of

trust. People whose opinion they

listen to and respect, marketing can’t

break this bond.{ }Capitalise on that bond and trust!

Build your personal brand

Extend your professional influence

OBJECTIVE

AUDIENCE

MESSAGE

STRATEGY

What are you working to achieve?

Who do you need to engage?

What do you need to show them?

How will you engage them?

Express

Engage

Focus

Best practice

Content is king

Guides, lists, how to

Opinion

Knowledge

Infographics

Podcasts

Reports

Best practice

Fails

Presentations

Blogs

Videos

Interviews

Ask questions

Curate: Create:

What makes for good content?

How often?

Find an industry article

to share

Add a useful comment,

insight or question

Add value and show

expertise

Check in

Add a comment

Like or share posts

Check for any

engagement on your

earlier posts, and

respond

Share useful news or

round-ups as an FYI

Attending an event?

Send a few tweets from

the event, particularly

if there’s a speaker you

can summarise

• Publishing outlet and sharing

• Engage in and lead discussion

• Utilise notifications and stats for tracking

• Share and engage with company and client posts

• Useful property sources:

• NBR, NZPI, Bob Dey, REINZ, NZH Commercial Property, The

Dominion Post, The Press

• 1 x post per week day / 20 per month = 60% of LI audience reached

• Post during work hours for maximum impact

TIPS:

People who

engage in

LinkedIn groups

average 4x as

many profile

views as those

who do not

Groups

4x

Qualified leads

Subject matter interest

Discoverable

Interested

Valuable listening tool

Join groups where your

leads are

• Micro blog and publishing outlet

• Engage and monitor real time conversations (industry, brand)

• 3 – 5 x tweets per day for maximum engagement

• Shelf life of a tweet is 18 mins: make it work for you

• Post during work hours for maximum exposure

TIPS:

Try and stick to 100 characters or less

Use between 1-3 hashtags

Include links at end

(make use of URL

shorteners)

Include other users

when relevant

Favourite, retweet and

reply to other posts

TIPS:

What do they do?

How to use them?

How many should I use?

#corenet

What’s the Point?• Make your tweets and content go

further (searchable)

• Find other people tweeting about the same topic

• Align yourself with a topic

• Follow and engage in breaking news, discussions and trending topics

• Channel content to you, save hashtag searches

• Offline applications (i.e. marketing collateral)

How to use them:• Best practice: 2-3 hashtags per tweet

(don’t be a hashtag spammer)

• Suggested hashtags for Corenet: #property #realestate #CRE #construction #development #office #propertynz

• Put one up on screen at your events so users can follow and engage in real time

• Hashtag hijacking: i.e. #goodadviceinfourwords

Measurement: toolsGoogle Analytics (understand your traffic, tracking where your social traffic comes from)

Quantitative measurement (i.e. likes, impressions, shares, comments, retweets etc.)

Individual channel stats (i.e. Twitter, LinkedIn, Facebook etc.)

Cross-channel measurement (i.e. through Hootsuite) – are you comparing donuts with donuts, or donuts with cronuts?

Qualitative measurement(results focused, direct impact, i.e. sales question / query, recommendation)

Measure what you are looking to achieve (Leads coming to you, be seen as market expert, expand / secure your circle of trust / sphere of influence)

thankY U