how enterprise marketers are keeping up with facebook

© 2009 Awareness

Presented by: Cappy Poppsenior Thought Labs Co-FounderCappy.popp@thoughtlabs.com |

@cappypopp

Welcome to today’s #AwarenessInc Webinar!

How Enterprise Marketers are Keeping Up with Facebook

Use the hashtag: #awarenessincOn Twitter

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© 2010 Awareness CONFIDENTIAL

Who is Awareness ?

• Laser focused on the needs of marketers• The pioneer and leader in social marketing software• Deployed 200+ communities for some of the world’s biggest

brands• Partnered with leading digital and interactive agencies

CUSTOMERS PARTNERS

© 2010 Awareness CONFIDENTIAL

Serious Social Media Marketing for the Enterprise

© 2010 Awareness CONFIDENTIAL

Social Marketing in the Enterprise

Product

Marketing

Manager

Product

Marketing

Manager

Corporate

Marketing

? ?

Consumer

Communities

? ?

Corporate Owned

Communities Individuals

© 2010 Awareness CONFIDENTIAL

© 2010 Awareness CONFIDENTIAL

Social Marketing with Awareness

© 2010 Awareness CONFIDENTIAL

Publish : Centralized social network distribution

Manage : Bidirectional information and content exchange

Measure : Quantitative data for reporting and metrics

Gain Control of your Social Media Programs

Centralize your programs Evolve from tactical

programs to strategic social media

Measure Success for multiple channels and assets

foursquare Perspectives – Track your brand on foursquare!

© 2009 Awareness CONFIDENTIAL

http://bit.ly/4sqPerspectives@4sqPerspectives

The Next Step

© 2010 Awareness CONFIDENTIAL

Contact us for a demo:mlewis@awarenessnetworks.com

@BostonMikehttp://www.awarenessnetworks.com

Meet With Us!

Online Marketing Summit (OMS)

Orlando 8/3&

Miami 8/5

© 2010 Awareness CONFIDENTIAL