how hospitals are taking advantage of the mobile web

Prepared byPhone: Email: Web: www.bluetrainmobile.comTwitter: @bluetrainmobile

How Hospitals Are Taking Advantage of the Mobile WebSteffan Berelowitz, Conductor & CEO, Bluetrain Mobile

1-888-595-2583steffan@bluetrainmobile.com

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The Mobile Web: It’s Here In A Big Way

Hospitals & Healthcare

How-To’s & Best Practices

What YOU can do now

1 The Mobile Web: It’s Here In A Big Way

1out of

8Internet requests are mobile. This is up 102% from 6.3% to 12.6% year over year. (Source: Walker Sands Quarterly Web Traffic Report)

By 2014

Increase in mobile search(Source: http://thinkwithgoogle.blogspot.com/)

400%

Mobile users will outnumber desktop users(Source: Morgan Stanley)

97,000,000Number of people on the mobile web(In the USA, source: comScore 2012 Mobile Future in Focus)

Don’t underestimate the size of the change

What does this mean for Hospitals & Healthcare?

16.0 million mobile users in the US accessed health information on their mobile devices during a 3-month avg. period ending November 2011

Up 125% from previous year

2 Hospitals & Healthcare

How Patients Use MobileMobile is Search 1 in 3 mobile searches are local 68% of mobile users accessed health

information via search engine 42% of mobile searchers are looking for

nearby doctors and clinics

What happens when a smartphone user clicks on your website in the search results?

http://www.episerver.com/PageFiles/12992/Engaging%20Patients%20Online%20FIN.pdf

How Patients Use MobileMobile is Social Mobile users’ time spent on social networks

increased 60% between Q1 ‘11 and Q1 ‘12o Smartphone users spend an avg. 24 min per

day social networking 57% said that a social media connection with

a hospital was likely to have a strong impact on their decision to seek treatment at that hospital

87% of consumers believe that if a hospital has a strong social media presence, they are likely to be more cutting edge

http://beeha.us/blog/social-customers-and-hospitals-infographic/

How Doctors Use MobileMobile is Preventative 78% of US consumers are interested in Mobile

Health solutions 40% of doctors believe that mobile health

technologies can reduce the number of office visits

88% of doctors would like their patients to monitor their health at home

http://floatlearning.com/mhealth/

How Doctors Use MobileMobile is Assistive In 2011, 81% of physicians used smartphones,

compared to 72% in 2011 56% of doctors who use mobile devices say

they expedite decision-making 40% say mobile devices decrease time spent

on administration

http://medicalassistant.name/2011/11/06/mobile-devices-doctors-medical-assistants-web/http://floatlearning.com/mhealth/

3 How-To’s & Best Practices

Mobile Website vs. App

The Mobile User Experience Loads in ~25 sec on a

WiFi connection Images are too small,

branding isn’t clear Users must pinch and

zoom to read content Difficult to navigate

Loads in less than 3 sec on WiFi connection

Homepage navigation prioritized for mobile user

Strong focus image and branding

Full Site option is still clearly available

What matters most to Mobile Users Easy & intuitive website navigation Map Directions (using native GPS functionality)

o Directions to Hospitalo Direction within Hospital

Contact information for departments/serviceso Click-to-Call Linkso Click-to-Email Links

Patient/Visitor informationo Interpreter Serviceso Parking Information

Find a Doctorhttp://m.bidneedham.org

Added Functionality ER Wait Time: Use third-party services like Forerun

Systems to dynamically feed ER Wait Time to mobile website

Jobs Feed: Allow future employees to search for career openings from their mobile deviceso 17% of clinicians are using mobile job alert apps (AMN

Healthcare Services) Donations: Mobile payments now allow smartphone

users to make donations to your hospital or healthcare organization

4 What YOU can do now

MobileGrader.com

Mobile Marketing Map

http://get.bluetrainmobile.com/mobile-website-options/

Free Guide: 6 Options for Building a Mobile Website

Download the PDF at http://get.bluetrainmobile.com/mobile-website-options/

Why Bluetrain Mobile? Professional and unique design Advanced site navigation Native smartphone functionality Hybrid approach for managing and feeding

content to mobile site Unlimited phone and email support

Mobile Content Management System (mCMS)

Our platform is a web app, so there’s no software to install Choose a custom design from Bluetrain Mobile or design

your own mobile site Advanced tools include Click-to-Call and Click-to-Email

Links, Map Links, Video and Audio embedding, Google Analytics Integration, HTML/CSS Editing, and more

We take care of making your mobile website look great on the latest iPhone, Android, BlackBerry, and Windows devices

Mobile Marketing Tools

Make your email campaigns mobile-friendly Create mobile landing pages for QR codes and search

marketing campaigns Integrate your blog content, news, events, and social

media Create mobile forms for capturing lead information

directly from your mobile website

Fast & Reliable

Our platform manages the hosting of your mobile website

Our hosting service is in the cloud, which means your mobile website is served at top speed no matter where your customers are located – anywhere in the world

Our infrastructure is ready to scale with your hospital or organization, whether you are managing 1 page or 100

Want to see us in action?

Call our Fireman, Tim Macchi, to receive a personalized demo.

P: (617) 941-1158E: tim@bluetrainmobile.com

Q&A