how hulu created an employer brand that helped them scale during hypergrowth | talent connect 2016
Post on 14-Jan-2017
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Powering Play The Impact of Hulu’s Employer Brand
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JESSICA WHEELERM A N A G E R , R E C R U I T I N G
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mike photo and
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MIKE ROCCOM A N A G E R , I N T E R N A L C O M M U N I C AT I O N S
KEY TAKEAWAYSBUILD YOUR RECRUITMENT DREAM TEAM
CREATE A BRAND STORY TO FUEL THE RIGHT CANDIDATES
SCALE WITH YOUR BUSINESS
EARN A BEST IN CLASS REPUTATION
BUILD YOUR RECRUITMENT DREAM TEAM 1
SUBJECT MATTER EXPERTS
OPERATIONS RECRUITMENT MARKETERS
DREAM TEAM
GENERALISTS
450hires needed
2015
CREATE A BRAND STORY TO FUEL THE RIGHT CANDIDATES2
SCALE WITH YOUR BUSINESS3
700hires needed
2016
SOURCING CULTURE BRAND LOVE
THREE LEGS
27
42%FOLLOWER GROWTH SINCE 2015
ASK A RECRUITER
CAMPAIGN
1.54%E N G A G E M E N T
GET TO KNOW OUR
HULUGANS
2.31%E N G A G E M E N T
SAY HELLO TO THE
NULUGANS
2.46%E N G A G E M E N T
EARN A BEST IN CLASS REPUTATION4
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THANK YOU
/company/hulu/hulujobs /hulu_jobs
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