how instagram can be used by businesses?
Post on 10-May-2015
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How Instagram
Can Be Used By
Businesses?
The rapid increase in the number of mobile phone users with smart phones has meant that there are
constantly evolving and new methods that can be used for
marketing.
The savvy company is keeping their eye on the trend of social
media and constant wireless access and taking their cue from the tech
companies that use the newest and most popular gadgets and
programs to get their business name more well known.
There are more blogs than ever before and one way that bloggers
are able to keep in touch with their followers is through the use of
photos that they can take and even edit on their smart phones.
The photos are enhanced with effects and captions can be added before they are remotely uploaded
from the phone, no matter the location.
It is likely that users of facebook and other social sites see these
photos posted daily if not multiple times per day. Instagram is the program that allows the mobile phone user to take a photo and
then add filters and borders, effects and text to it before sharing it with
followers and sending it to their social media page if they wish.
How To Use Instagram for Business?
The range of effects that can be achieved using the mobile phone app is
actually quite impressive. Things that could previously only be done on a
computer are now able to be achieved with just a few free or low cost
applications for the smart phone and the photos can be very artistic or even
surreal with some clever use of effects.
The use of these photos and the fact that they are being seen by a user’s
followers can be an element of social media marketing and many companies have already leveraged the many users
of this popular application for that very purpose.
It is an application that is in use by literally millions who have mobile
devices and the company who asks “what is instagram” is behind the
curve for this cutting edge avenue for advertising.
In order to use Instagram for business, it is wise to have artistic and young
staffers who are in charge of the images that are being sent to the
followers. The use of popular culture captures that can be enhanced by someone who is adept at image
manipulation will go a long way in getting more than just a few seconds
of eye gaze
The more interesting an image is, the more attention it garners, the better for the brand. The screen of a smart
phone is never going to be very large, so the images must be composed carefully with the inclusion of text
that is short and to the point,
something catchy, clever or funny will always leave an impression and
attention spans are notoriously short in this fast paced world of wireless
communication.
Using hash-tags is another way to get photos in front of consumers when using the photo sharing application
for marketing a business.
Tagging photos and using keywords that are relevant and interesting will
draw even more followers to the business who is photo sharing.
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