how marketing agencies are using augmented reality to increase engagement and roi

AUGMENTED REALITY (AR) MARKETING

What is Augmented Reality (AR)?:: MARKETING ::

http://www.vimeo.com/gravityjack/marketing

The Mobile AR Market is Projected to Explode

Every company, every product, every service on the planet can benefit from AR

...including yours.

:: MARKETING ::

We Offer What Other Software Can’t:: MARKETING ::

• The world’s only infinite realtime visual search engine! This technology, created and owned by Gravity Jack, turns any sign, logo, or even one of our patented QARs into a marker for Augmented Reality.

• Brand-able solutions on mobile not just a component.

• Once the device recognizes an image, your consumer is instantly exposed to your interactive multimedia content, targeted to their specific gender, age...and even interests.

• Videos, social media integration, 3D models, animations, polling, coupons, anything!

When We Say Anything...We Mean It.:: MARKETING ::

Something as big as a billboard, or as small as a business card can be used to augment reality.

Engagement Like Never Before:: MARKETING ::

• Change how the world sees and interacts with your brands.

• You are the marketing expert. We take a unique, consultive approach to helping add value to your client’s marketing plan, through the use of Augmented Reality.

• Branding is important. We marry our technology seamlessly with your efforts and ensure that everything stays branded completely to your client.

• We provide extremely detailed analytics. This closes the marketing loop, allowing you to micro-target consumers, while your marketing campaign grows organically.

Logic-al Interaction:: MARKETING ::

• We take augmented reality to the next level, through the use of a feature called “logic.”

• Logic is smart software, allowing users to interact independently.

• Seeing things in AR is a mind-blowing experience. Allow them to share this experience, socially, through “Share,” “Like” and “Tweet” buttons, to grow your presence virally. Logic allows us to do this.

• E-Commerce: Does your client sell a product? Thanks to Gravity Jack “Logic,” when you add e-commerce functionality to your AR experience, customers can purchase products directly from the augmented reality scene!

• Mapping: Your customers are blown away with what they are seeing. Now, let’s show them how to find you.

All The Power of Big Data, None of The Hassle:: MARKETING ::

• Know each viewer, individually, from the moment they scan your materials!

• Provide your market with sleek, easy to use features, including polling and one-click reports!

• Receive feedback instantly, from real people, on issues crucial to your business

• Instant, extensive analytics, allowing results to be sorted and presented using any demographic criterion imaginable.

Same marker (Coke poster) produces different targeted content depending

on the demographic.

:: MARKETING ::

Same marker (Coke poster) produces different targeted content depending

on the demographic.

Realtime image matching (visual search)

Content a la geo & demographic

knowledge

:: MARKETING ::

3D Engine

Same marker (Coke poster) produces different targeted content depending

on the demographic.

Realtime image matching (visual search)

Commerce

Content a la geo & demographic

knowledge

:: MARKETING ::

Embeddable browsAR

component (white label)

3D Engine

Polling & Logic Same marker (Coke poster) produces

different targeted content depending on the demographic.

Realtime image matching (visual search)

Commerce

Content a la geo & demographic

knowledge

:: MARKETING ::

Embeddable browsAR

component (white label)

3D Engine

Polling & Logic Same marker (Coke poster) produces

different targeted content depending on the demographic.

All tracked in analyticsRealtime image matching (visual search)

Commerce

Content a la geo & demographic

knowledge

:: MARKETING ::

Proven Results for Powerful Tech:: MARKETING ::

• Streamlined solution, merged with existing efforts

• State of the art marketing and true engagement, both instantly available to every user, simply by scanning the world around them

• User-convenient commerce system, within your client’s control.

• Extensive precision analytics, never before available

• Our engine has been proven with some of the world’s biggest names.

THANKS FOR YOUR TIME.

:: MARKETING ::