how meritage homes drove more mobile business using ibm mobilefirst platform in just 45 days

© 2014 IBM Corporation

How Meritage Homes Drove More Mobile Business Using IBM MobileFirst Platform in Just 45 DaysMBD-4795

Pat Sutherland andMichael Jacobsen

Agenda

• Opening Remarks

• Who We Are

• Genesis

• Evolution

• Demo (iPad)

• Q&A

• Closing Remarks

1

Who We Are

About Meritage Homes

• Established in 1985

• Traded on NYSE as MTH

• Leader in Green Homes Technology

• Top 10 publicly traded builder in US

• JD Edwards Enterprise One (Power)

• Salesforce.com

3

IBM Power Systems,

PureApplication/PureFlex

Systems and IBM Storage

About KS2 Technologies, Inc.

4

20+ years of

expertise

Mobile Application

Development and

Deployment

Cloud to On-Premise

Application Integration

Genesis

Top Mobile Adoption Concerns

6

Source: 2011 IBM Tech Trends Report

https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

1.Security/privacy (53%)

2.Cost of developing for multiple mobile platforms (52%)

3.Integrating cloud services to mobile devices (51%)

Case Study: Integrated Marketing, Sales and Contracts

7

Solution• Phase I: Centralized activity in Salesforce

leveraging Cast Iron for integration to all

marketing apps/sites.• Consistent lead conversion process

• Visibility to key sales metric

• Phase II: Re-engineered websites and

integrated to JDE E1

• Web leads captured and passed directly to

Salesforce

• Updated pricing and inventory via real-time

integration with JDE

Benefits• 3 environments deployed in 1 hour

• 5 days to deliver initial integrations

• Full integration to JDE E1 leveraging

configuration-based approach

Phase I Integration Delivered in 5 Days!!!

Marketing and Real Estate Apps, JDESalesforce

Homebuyer Registration 1.0

8

a07C000000Hu0QQ

Match

Unknown

Community

ID

Start

Evolution

The Fastest Path to Mobile Integration

10

Develop Once

Mobile Client

Mobile Web

Tablet

PC

Run Everywhere

Integrate Once

IBM MobileFirst Platform Solution

11

IBM MobileFirst PlatformSalesforce Web App

Not a mobile app

Requires Internet access

Unable to save or cache

community ID

Remote troubleshooting impossible

Application branding not consistent

with target community

Hybrid mobile application provides

native look and feel

Uses JSONStore to store form data

when offline

Implement mobile white list in

Salesforce

App settings/preferences + mobile

white list

Admin mode provides some

remote troubleshooting

App supports multiple community

brands via CSS

Out of sync with associated

communities

Development Timeline and Architecture

12

Proof of Concept Design

PoC Dev and Test

Production Ready

5 Days 15 Days 25 Days

WebSphere

Cast Iron

Orc

he

str

atio

n

Con

ne

cto

rs

IBM MobileFirst Platform Foundation

WAS Liberty ProfileWorklight Server Farm

Mo

bile

Firs

t-C

ast

Iro

n A

dat

pe

rVM1

VM2 VM3

Email Validation

Data

Warehouse

MobileFirst

Platform Built App

Customer Emailed

Homebuyer Registration 2.0

By the Numbers

14

Before After

# of Registrations <500 ~44,000

# iPads Deployed 12

# of Communities 6

# of States 1 9

127

254

Demo

What’s Next?

• Additional brands

• Modify app and mobile whitelist to use geo-location services

16

Q&A

Thank You

Please visit us at

Booth 453