how mobile voice search changes seo

HOW MOBILEVOICE SEARCHCHANGES SEO

W H A T   I S   V O I C E   S E A R C H ?

"Google’s Voice Search uses a combination of Natural

Language Processing (NLP) and Text-to-Speech (TTS)

to understand a user’s voice search request. This is

then processed in a powerful database which aims to

match the question with an answer which is then

returned to the user, rather than a list of search results

as you see with Google & Bing."

- Asim Ahmed

W H A T   I S   V O I C E   S E A R C H ?

As the dominant leader of search engines, Google first

introduces Knowledge Graph in 2012 to unveil the beginning of

semantic search - a way that search engines learn to

understand the intent implied behind a search query.

Following up in 2013 is the roll-out of Algorithm Hummingbird

that pays more attention to the context/meaning/conversation

of the queries rather than keywords.

W H A T   I S   V O I C E   S E A R C H ?

Voice search is another form of semantic search.

Search engines can analyze how search terms are used in

different contexts, which words commonly co-occur with

the key term, and other search behaviors to reveal more

about searcher's intent. Then it replies with one most

reliable result, which can be a direct answer, an action

(make a call) or even a question.

T Y P E S   O F   V O I C E   S E A R C H ?

Google NowApple’s SiriMicrosoft’s CortanaAmazon’s AlexaOthers, such as SoundHound (music search engine)

W H O   U S E S   V O I C E   S E A R C H ?(Google & Northstar Research, 2014)

W A I T   &   T H I N KWhat do we need to consider based on this research?

People ask 'real questions' as they do to other humanbeings rather than keyword research.

For example, they ask 'where is Pepper Gang?' insteadof saying 'Pepper Gang address'.

W A I T   &   T H I N K

So...Are keywords still important?

>> No, and yes. Using exact keywords isn't necessaryanymore as machine learning becomes so powerful.Instead, topics and themes that consist of popularkeywords will still be necessary.

What do we need to consider based on this research?

W A I T   &   T H I N K

Is content still necessary when Google just gives youone simple answer?

>>Yes. Because Google's answers have 2 sources: (1) Pull info from built-in databases for easy questionslike weather and unit conversion(2) Quote from reliable, trustworthy content

What do we need to consider based on this research?

T A K E   A N   A C T I O N

Let's be honest. The future of voice search is stillunclear. By saying that, we mean - who knowswhat innovations will be released tomorrow? Butlet's face the reality...here are still a couple things

we can and should do.

How can we improve our SEO for voice search? How should we optimize?

T A K E   A N   A C T I O N

#1 Use Conversational Language

How can we improve our SEO for voice search? How should we optimize?

As the search engines focus more on the meaningbehind the queries and are designed to provideanswers directly, your content is suggested to bewritten in a natural voice with phrases that your

customers use in voice search.

T A K E   A N   A C T I O N

#2 Take Advantage of Q&A

How can we improve our SEO for voice search? How should we optimize?

Answer customer's potential questions byutilizing a Q&A content strategy. Use 'How to...',

'What is...', 'Guide to...' to address the solution onyour webpages and blog posts.

T A K E   A N   A C T I O N

#3 Find Topics through Long-Tail Keywords

How can we improve our SEO for voice search? How should we optimize?

Keyword research can bring us insights on whatcustomers care about and a business should

concentrate on in the content strategy. Long-tailkeywords are usually more similar to the naturalqueries asked on mobile voice search. Brands areencouraged to find out customer's search intereststhrough Google Keyword Planner, Google Search

Console and on-site search.

T A K E   A N   A C T I O N

#4 Provide To-The-Point Answer

How can we improve our SEO for voice search? How should we optimize?

Most people use voice search while doing other things,and they want immediate answers right away.

Make sure your solution is straightforward, easy to readand in a decent length so search engines are able topull out your content as an answer and visitors can

quickly find what they need.

T A K E   A N   A C T I O N

#5 Use Schema Markup

How can we improve our SEO for voice search? How should we optimize?

Schema markup is a way to code your page that helpssearch engines return informative results for users.Popular types include ratings, events, prices, and

locations. The markup allows search engines to quicklyidentify and match your content with certain queries.

R E S O U R C E S

https://searchenginewatch.com/2016/02/10/voice-search-the-death-of-the-keyboard/

http://www.huffingtonpost.com/michael-peggs/how-voice-search-is-changing-seo_b_8926708.htmlhttps://googleblog.blogspot.com/2014/10/omg-mobile-voice-survey-

reveals-teens.htmlhttps://www.semrush.com/blog/how-voice-search-will-shape-seo-in-

2016/