how oxfam america pitches its gift catalog using social ... · how oxfam america pitches its gift...
Post on 22-Jul-2020
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How Oxfam America Pitches Its Gift Catalog Using Social Media, Email, Ads, and More
ONLINE ADS
The organization started running online advertisements for its gift catalog at the end of Novem-ber.
MAIL APPEAL
Oxfam’s year-end fundraising appeal in-cluded an insert encouraging supporters to buy presents for loved ones from the charity’s gift catalog.
SOCIAL MEDIA
The organization promoted its gift catalog on social media.
BUS SHELTER
Advertisements in malls, airports, bus shelters, and other locations went up in early November in 12 cities.
EMAIL APPEAL
Oxfam sent a series of five emails to more than 400,000 supporters.
FUNDRAISING
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