how real estate agents can get more seller leads

sellergetting more

leads

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FSBO

REO

Short Sales

Foreclosures

Seller Leads

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Quality Seller Leadswithout the road blocks

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Average Conversion Ratepay per click

4%(not industry specific)

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24%conversion rate

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eliminate the variables

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Here’s How We Did It...

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Postcard Front #1

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Postcard Front #2

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Postcard Back Example

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The FormDetails Matter.

If you don’t need it, don’t ask for it!

(plus, it gives you an excuse for follow-up)

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How did you hear about us?

When is the best time for (agent name) to meet with you?

What is your mailing address?

Do you own your home, rent, or is it vacant?

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The FormDetails Matter.

Their Contact Info(make them think it’s for them, not you)

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The FormDetails Matter.

Ask Why.(let them tell you their motivation)

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The FormDetails Matter.

Respect Privacy(you need this for conversion and for Adwords)

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Reinforce Your Brand“view through” conversions

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it’s all about staying

“Top of Mind”

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once they go to your site, your ads need to be everywhere!

Retargeting

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Show Sellers you are a

Marketing Machine

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the goal here is the“view through” conversion

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They see your ad but do not click

They later go to your site and complete a form

(branding)

(conversion)

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14 “view through” conversions

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14 “view through” conversions

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...and that wasn’t even your listing....

I figured, anyone who knows how to do that knows how to market a

home and get it sold!

I would like youto list our home

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Advertise Your Listings(using retargeting)

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Doesn’t this focus on buyers?

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1. Exposes your listings to more potential buyers

2.It makes your sellers VERY happy

3.Most importantly, it gets potential sellers interested in your marketing approach

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what worked best?

the seller targeted site

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Landing Page Optimizationshort formtestimonialprivacy assuranceabove the foldunbranded domain

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The Results

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StatsFindMyHousesValue.com

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StatsFindTheValue.com

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StatsFindThePrice.com

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StatsFindTheValue.ca

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FindTheValue.ca

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