how should business market be segmented?
Post on 15-Aug-2015
8 Views
Preview:
TRANSCRIPT
Identifying Market Segments
and Targets
How should business market be
segmented?
Demographic
Operating Variables
Purchasing Approaches
Situational Factors
Personal Characteristics
Demographic
Industry
Location
Size
Company
Operating Variables
Customer capabilities
User/Non User Status
Technology
Purchasing Approaches
Purchasing Criteria
Purchasing Policies
Power Structure
Situational Factors
Urgency
Specific Application
Size or Order
Personal Characteristics
Buyer Seller Similarity
Loyalty
Attitude towards risk
Thank
You
Vardaan Bhatia
IIT Kanpur
top related