how social media effects mayor of london election

HOW SOCIAL MEDIA EFFECTS MAYOR OF LONDON

ELECTION

SAAD KAKOULI

AHMAD NAZARI

OEL067 ADVANCED ENGLISH FOR MASTERS STUDIESAUTUMN 2016-1716TH NOVEMBER 2016

OUTLINE

• Social media users in the United Kingdom

• Social Media websites and applications used in the UK

• Social media impacts on election

•Marketing the campaign in social media

SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17

SOCIAL MEDIA USERS IN THE UNITED KINGDOM

• 89% of the UK total population are active internet users.

• Actively using social media in the UK.

• Using mobile phone to access the social media network.

38 million

SOCIAL MEDIA WEBSITES AND APPLICATIONS USED IN THE UK

• Twitter active users in the United Kingdom.

• 65% of the users under the age of 34.

• Users access twitter from mobile.

• Users checking feeds multiple times during the day.

• 50 accounts on twitter are followed by 75% of the users

15 Million

51% 49%

CANDIDATES FOR MAYOR OF LONDON

SOCIAL MEDIA IMPACTS ON ELECTION

• Become a part of any political campaign strategy.

•Voters engagement and communicating with candidates.

• Example of how social media was used “#VentYourRent campaign”

MARKETING THE CAMPAIGN IN SOCIAL MEDIA

•Hear from electors and get the feedback

•Build a base of supporters

•using hashtags on social media channels.

• develop a community

•Sharing photos, videos and news on all the social media platfor

msSAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17

#VENTYOURRENT

• the Green Party’s mayoral candidate, Sian Berry sent a tweet targeting this issue

#VENTYOURRENT

•And Sadiq Khan sent a tweet as well after one day

DISCUSSION…

IN CONCLUSION

• Social media has changed the societies around the world.

• In future the candidates, electors and the general public will all rely on social media to make a decisions

• Sadiq Khan and his team used social media efficiently.

ANY QUESTIONS?

SOURCE

• https://audiense.com/whos-winning-the-general-election-analysis-of-twitter-data-social-media-statistics-2015/

• http://www.thinkdigitalfirst.com/2016/01/04/the-demographics-of-social-media-users-in-2016/

• http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

• https://www.lynda.com/Facebook-tutorials/Social-Media-Marketing-Facebook-Twitter/490093-2.html

• https://www.membra.co.uk/news-blogs/blogs/voter-engagement-london-mayoral-election-2016

• http://www.citymetric.com/politics/tweets-london-twitter-and-2016-london-mayoral-election-2021

how social media effects mayor of london election

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