how to achieve remarkable growth
Post on 08-Jul-2015
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www.tainandable.comfacebook.com/TainandAble
a product acceleration company
About Us
• Experience with dealing with clients in the UK, Channel Islands, Caribbean, US and UAE
• Vertical knowledge in Finance, Technology, Postal and Services
• A focus on delivering scalable, measured results through digital media
• A lean than scale approach with forecasted results
• Strategic approach (micro and macro) with B2B focus
• A coaching or managed services engagement
The product cycle
Product Innovation
Product Build
Product Wrapper Product Channel
Product Support
Lean Scale
Our offering
Product Innovation
Product Growth
Product Build
Core
• What does it solve
• Benefit listing
Structure
• Elements of product
• Add on services
Process
• Where does it fit (mind, company, process)
• Niche assessment
Augmented
• Warranties, customer service, accessibility, etc.
Product Innovation
Time vsrules
Team size and skill
MVP
Market testing
Power pivot
Innovation Control
Product GrowthAchieving scale through digital marketing
Managed Digital Marketing Services
Core Product
Cheaper Alternative
Free Taster
Customer Generation
Customer Retention
Customer Generation
Landing Pages
AB
CWeb – Content (SEO/PPC/Blog/etc)
Social Media
Others
Video
Customer Retention
Web – Content
Personal Social Media
Landing Pages
AB
C
Scheduled Email
Others (offline)
Video for existing customers only
Engagement
• Assess what tools exist
• Assess brand and segmentation
• Understand expectations
• Document and proposal for pilot
Scope
• Test with limited scope
• Knowledge transfer
• Measurable deliverables and KPI assessment
• Strategize 12 months
Pilot • Quarterly Assessments
• Strategic Planning
• Ongoing results
• Optimisation
Manage
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