how to attract the right followers to your business
Post on 15-Jul-2015
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Part 1 of 3 in the Build, Engage, Recruit series
How to attract the right followers for your business
#Staffing #HireOnLinkedIn © 2015 LinkedIn Corporation. All Rights Reserved.
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Andrew Linton Media Solutions Consultant
8+ years in recruitment marketing
Focus on marketing strategy and branding
Helping recruiters get the most out of LinkedIn
LinkedIn: /AndrewLinton Twitter: @Andrew_Linton
What we will cover
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Agenda
1. An introductions to Build, Engage, Recruit 2. Why followers are important to your business 3. Why people follow 4. What users want to see before they follow you 5. How to generate followers 6. Key takeaways
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An effective and efficient strategy to get the most from Social Media
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Build, Engage, Recruit
Build Engage Recruit
+ =
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The best Recruiters act like Marketers
Alex Charraudeau
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% of the decision to ‘buy’ is now made
before any contact with your business
Why followers are important to your business
% Followers are 95% more likely to
respond to an InMail
% 79% of members are interested in job
opportunities from companies they are following
% Members are 61% more likely to share information as a result of
following your company
Why people follow
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A couple of techniques you can use
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Why do people follow
Social proofing/ crowd mentality – how can you reach a tipping point? Fear of missing out (FOMO) – why do people need to listen to you? Bandwagon effect – what can I do to join the conversation before it is too late? Authority – who has enough authority in your organisation?
What users want to see before they follow you
Build your strategy around it
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Understanding what users want from you
88%
Would follow a company
Follow companies for jobs
Projects and initiatives
News and insights
68%
61%
79%
What do Java Developers look for in a job? What skills and keywords should you look for?
http://www.slideshare.net/linkedin-talent-solutions/tagged/Talent%20Pools%20Analysis
Think about your users and what you would want in their shoes
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Persona development
Give the right content to the right user at the right time
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Tailor your message
One unified message across all touch points with your business
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Not just on LinkedIn
Across Social channels Your website Offices Whilst on the phone In emails Etc….
How to generate followers
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In space no one can hear you scream
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What are you doing today to be heard?
It’s a massive thumbs up Generate followers through word of mouth
With targeted advertising Advertise
Defensive and offensive branding tactics Leverage your employees
Allow users to follow directly Job postings
Simple changes can have a massive impact Use other channels
Simple and effective Add to your website
Start or join in with the conversation
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Be interesting
It’s good to share
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Status updates
Companies that post at least 1 status update per week on LinkedIn get….
….40% more job views ….and 25% more applications
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Sponsored Updates gets 3x more traffic
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If I only had two dollars left I would spend one dollar on PR
Bill Gates
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16%
50%
*Engaged member = any member who viewed one of your jobs, your company/career page or became a follower within the 60 days prior to receiving an InMail from one of your employees
InMail success rates by brand engagement Telling the right story to your audience
No engagement with your brand
Engaged with your brand*
Key takeaways
Your next steps to building the audience you want
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Things you can do today
1. Work out why people should follow you
2. Communicate the benefits of following you using the best channel for the job
3. Sync all channels and communications
4. Leverage Social Proof, FOMO and Authority
5. Advertise to your audience and make a BIG noise
©2014 LinkedIn Corporation. All Rights Reserved. ©2014 LinkedIn Corporation. All Rights Reserved.
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