how to be a media matchmaker: a new approach to pr

• ESTABLISHED IN 2005

• 2013 & 2014 BOOK OF LISTS: TOP PR AGENCY IN TAMPA BAY

• 2012 TBTF FINALIST: BEST WEBSITE GENERATING LEADS

• CERTIFIED INBOUND MARKETING AGENCY

• GOOGLE PARTNER AGENCY

#MediaMatchmakers@MediaFusionNow

Many conventional PR tactics are SPAMMY and

FRUSTRATING!

WANT TO GET YOUR STORY TO THE MEDIA?

Take the time to create a true relationship and become a:

MEDIA MATCHMAKER

#MediaMatchmakers@MediaFusionNow

OLD-SCHOOL PUBLIC RELATIONS

#MediaMatchmakers

TACTICS• SMILE AND DIAL COLD CALLING• SPRAY AND PAY PAID MEDIA/ADVERTISING• SPAM (EMAIL) THE MEDIA

RESULTS• HEARD ON THE RADIO• PRINTED IN THE PAPER• SEEN ON TV

@MediaFusionNow

THE PROBLEM:

TRADITIONAL PR IS PREDICATED ON THE WAY PEOPLE USED TO INTERACT WITH RADIO, TELEVISION, AND NEWSPAPERS

NO EASY WAY TO SHARE INFORMATION OTHER THAN WORD-OF-MOUTH, MAKING “EARNED MEDIA” IN PUBLICATIONS THE DRIVER BEHIND AWARENESS AND PURCHASE INTENT.

#MediaMatchmakers@MediaFusionNow

THE TRANSFORMATION OF PR

• FEWER PRINT OUTLETS

• FEWER JOURNALISTS

• EDITORS ARE MULTITASKING (WRITING AND EDITING CONTENT)

• JOURNALISTS ARE MULTITASKING (VIDEOGRAPHERS, EDITORS, ETC)

• PEOPLE ARE UTILIZING SOCIAL MEDIA AND OTHER OUTLETS TO GET THEIR INFORMATION

#MediaMatchmakers@MediaFusionNow

THE MEDIA IS NOT YOUR ONLY AUDIENCE

#MediaMatchmakers@MediaFusionNow

OTHER INFLUENCERS

• BLOGGERS

• SOCIAL MEDIA

• FORUM MODERATORS

• SPEAKERS

• AUTHORS/WRITERS

• INDUSTRY THOUGHT LEADERS

@MediaFusionNow #MediaMatchmakers

DON’T USE OLD TACTICS ON A NEW AUDIENCE

BUILD RELATIONSHIPS

#MediaMatchmakers@MediaFusionNow

UNDERSTANDING THE NEEDS OF A NEW AUDIENCE

• TRADITIONAL MEDIA OUTLETS ARE DROWNING IN PITCHES

• THEY DON’T WANT TO DO EXTRA WORK

• THEY DON’T WORK OFF YOUR COMPANY’S PROMOTIONAL PLAN

• THEY NEED TO TELL A GREAT STORY TO THEIR AUDIENCE WANTS TO HEAR

• YOUR NEWS ISN'T ALWAYS NEWS

#MediaMatchmakers@MediaFusionNow

BUILDING A SUCCESSFUL PR PLAN

• CONNECT WITH YOUR INFLUENCERS ON SOCIAL MEDIA

• LISTEN ON SOCIAL MEDIA

• CONTRIBUTE YOUR ORGANIZAITON’S THOUGHTS AND IDEAS

• DON’T PITCH/SELL

#MediaMatchmakers@MediaFusionNow

TODAY’S PR LOOKS A LOT DIFFERENT

#MediaMatchmakers@MediaFusionNow

New Media Alerts

CREATE A VISUAL PRESS RELASE WITH INTERACTIVE ELEMENTS

• Video• Images• Social Media Sharing • Easy Access to Information

#MediaMatchmakers@MediaFusionNow

REPLACE A TRADITONAL PRESS RELEASE WITH AN INFOGRAPHIC

When Beutler Ink announced a new member of their advisory boar, they didn’t write a press release, they created this awesome infographic.

#MediaMatchmakers@MediaFusionNow

THE NEW RULES OF PR• TREAT AN INFULENCER LIKE A LONG TERM RELATIONSHIP

• GIVE BEFORE YOU GET

• POSITION YOURSELF AS A THOUGHT LEADER

• PROVIDE UNIQUE REMARKABLE CONTENT

• DO YOUR HOMEWORK ON THE JOURNALIST/PUBLICATION

• LEVERAGE SOCIAL MEDIA DON’T ABUSE IT

#MediaMatchmakers@MediaFusionNow

THE NEW RULES OF PR• TREAT AN INFULENCER LIKE A LONG TERM RELATIONSHIP

• GIVE BEFORE YOU GET

• POSITION YOURSELF AS A THOUGHT LEADER

• PROVIDE UNIQUE REMARKABLE CONTENT

• DO YOUR HOMEWORK ON THE JOURNALIST/PUBLICATION

• LEVERAGE SOCIAL MEDIA DON’T ABUSE IT

#MediaMatchmakers@MediaFusionNow

TRADITIONAL PR TODAY’S PR

HUNTING

• DEMANDING ATTENTION

• BUILDING LISTS

• ASKING FOR FAVORS

• YOUR COMPANY'S GOALS

FARMING

• SHARING IDEAS

• BUILDING RELATIONSHIPS

• BEING HELPFUL

• AN INFLUENCER’S GOALS

#MediaMatchmakers@MediaFusionNow

BENEFITS

• CREATE YOUR OWN NARRATIVE

• INCREASED WEBSITE VISITS

• SEO VALUE

• EVERGREEN CONTENT

• POTENTIAL TRADITIONAL MEDIA COVERAGE

• PITCHING ALTERNATIVE: GUEST BLOGGING

#MediaMatchmakers@MediaFusionNow

#MediaMatchmakers@MediaFusionNow

#MediaMatchmakers@MediaFusionNow

Photo Credits• http://www.flickr.com/photos/16761280@N00/2306001896/• https://www.flickr.com/photos/quinnanya/4402332911/in/photolist-7H27cz-6Jdgh4-7ZA91h-5fZ67J-eDoV8-9re8ba-dfh

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• https://www.flickr.com/photos/23679420@N00/545653437/in/photolist-QdBKT-7xQrdS-ma5qG-7yq68Z-8BnnkE-k3zpn-6yZxtM-kufJ4q-29aPRH-ubG6g-4Lo8JA-7AWfhY-2apZzF-jaLu9o-dRbrL7-8gmor5-5zEjFG-8juU4-iqUAkz-6ofs53-6WeVqv-gDQZRE-7Ww83p-6Y6rU3-hbjoQw-7UvEii-fPQzJz-8qUpxV-feCM3d-ey77Mi-8KbYzc-iVLZt-f7XbWk-4Vq9ZL-9rM31F-4SBHqN-5yDxB8-avSn5v-4VHDKq-61VtEa-cKnLom-e5BieK-5gswr1-51N2ws-b8UDf8-6HUVcA-HUa9e-9dXKU2-eRoVcV-g7twVH