how to be more effective in your fundraising/marketing job!

Being More Effective in Your Fundraising Job

Wendy Weber, President and Owner

Crandall Associates, Inc.

Good News about the Job Market

Even in a challenging economy, nonprofits need to raise funds. Now

more than ever, they need to be smart and efficient in terms of the efforts they make to achieve their

objectives.

Fundraising Spending on the Increase

According to the DMA report “Direct Marketing Facts & Figures in the Nonprofit Industry”:

In 2007, every dollar that membership organizations spent on direct marketing yielded a return on investment of $14.47 – and that figure is only going to rise through 2012.

Social Media has finally come into its own. Most organizations are seeking marketers who know how to use it to achieve results.

Created by: Laurel Papworth laurelpapworth.com AND Gary Hayes personalizemedia.com

Basics are still important

Direct Mail is still a very important channel Strong communication and writing skills Analytics

Recommended mix of online/social media vs. offline/traditional media It depends! The success of social media programs

depends on:

- The immediacy of the need.

- The age of the donor.

- How relevant it is, and how effectively it is being utilized by the organization.

Characteristics of Successful Fundraising Marketers Many feel it is an asset to have worked in the

for-profit arena Even if you are managing one channel,

employers value those that see how all the channels work in concert with one another

They don’t “set it and forget it”. Top marketers follow their campaigns closely, adjusting as needed along the way

Being More Effective in Your Fundraising Job

Jo Sullivan, Managing Director

Creative Direct Response Fundraising Group

WHO DO YOU THINK YOU ARE?

WHO DO YOU THINK YOUR DONORS ARE?

Think Again

Think Again

Development & Communications• Mass Marketing and

Media Efforts support and compliment Membership.

• Those departments are partners and interchangeable. No matter what your title.

• Membership may be responsible for raising the money – but if YOU don’t think about the face of your donor and where she see’s YOU – then you’ll have a short conversation with her…..

Develop & Communications Cultivate – media influencers, online

influencers or pet parents.

Educate those audiences about our contribution on behalf of animals in need via multi-channel programs:

Text messages , eNewsletters, eNews alerts, social networking In all forms and any other place we could shout our story.

And finally Motivate them to do something:

Give Be an Ambassador Help us lobby Tell a friend – pass us along!

New face of NPO’s

Being More Effective in Your Fundraising Job

Tricia Reyes, Associate Director of Fundraising

Consumer Reports

How to leverage your strengths? Be innovative and be prepared Keep a record of your accomplishments Always think “outside the box” Present new ideas Keep learning Always sell yourself Ask for more to do Talk to your boss Be on top of your game

Promote yourself as Brand! Don’t take a nap when you get hired You are as good as your last win! Be a team player and a self starter Share your knowledge via all communication

channels Don’t be a “know it all”. Train your self to listen well. Volunteer for boards

Sharing is Caring!

Share your knowledge and help empower others

The more you know the more you should share

Share industry news, updates, finding, stats with your colleagues via all media channels

Network for the greater good not only for self gain.

Linked In: great tool for sharing and networking. Facebook: should not be your only source of

career advancement. Twitter: when you have something important to

share (you can link to your Linked In.) Spoke: great for serious promotion $$ Blog: if you have time to share Slide Share: great for sharing your presentations

Podcast: if you have a lot of time Meet Up: if you want to start a local think tank

Social Networking is not Professional Networking!

THANK YOU

Questions or Comments contact:

Wendy Weber, Crandall Associates

wendy@crandallassociates.com

Jo Sullivan, CDR Fundraising Group

jsullivan@cdrfg.com

Tricia Reyes, Consumer Reports

treyes@consumer.org