how to be your own webmaster
Post on 07-Jan-2017
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o What do you need a website for?
o Is it there just to validate your business?
o Do you need it to help get more customers?
o Does your website need to sell products?
o What else does your website need to do?
Goals Of Your Website
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o A domain name is your street address
o A hosting account is the plot of land you build your house on
o Wix, Squarespace, Website Tonight, etc. Is like renting an
apartment
o WordPress is a free prefab house system
o Design & Promote is a custom home builder
Internet Real Estate
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It All Starts With a Domain Name
o Is it short?
o Will people remember it?
o If you can, include what you do in your domain name
o Always use .com (.org can be used if you are a non-profit)
o Make sure it is not trademarked first
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Where To Find Available Domain Names
o http://research.domaintools.com/buy/domain-suggestions/
o Don’t use GoDaddy- because they share what you search for
o Domain names are cheap ($10-$15/year)
o If you find a good one - buy it now!
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Website Hosting
The Inexpensive Alternatives
• GoDaddy Website Tonight
• Wix
• Squarespace
• WordPress.com
• Many hosting companies have a free website building program
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Square Space
https://www.squarespace.com
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o Starting at $8/Month
o Up to 20 pages
o Free custom domain
o No Ads
WordPress.com
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Free
o WordPress.com address - unlimited pages – has ads
Premium
o Unlimited pages – Your custom domain – no ads – email and chat support
o $99/Yr or Business $299/Yr
GoDaddy Website Tonight
www.godaddy.com
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• Starting at $1.00-$5.49/month
• Unlimited pages
• Free domain (with annual plan)
• No ecommerce tools (even with most expensive plan)
WixFree
• Don’t get to use your domain – has ads
Basic
• $4.08/month – Has ads – connect your domain
Unlimited
• $12.92/Month – no ads – connect your domain – support
(need to upgrade to get ecommerce) www.wix.com
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The Real Deal
o The most popular open source content management
system to create websites with
o User friendly – widely accepted (74,652,825
WordPress websites)
o Dashboard, templates, plugins etc..
WordPress
Wordpress.org
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o WordPress.org
o Elegantthemes.com
o Templatemonster.com
o Themify.me
o Themeforest.net – The best option
Things to look for
o Responsive design, good support, recent updates
WordPress Themes
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o Adobe Stock
o Istockphoto.com
o Shutterstock
o Make sure all images are royalty free
o Do not take images from Google Images!
Graphics – It’s What People See!
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o Go Daddy
o Host Gator
o A2 Hosting
Website Hosting
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What Every Website Needs
o In 3-5 Seconds, they should know what you do
o Homepage- With a phone number in the top right
o About page
o Products/services
o Contact page with contact form
o Every page needs a CTA
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SEO (Search Engine Optimization)
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o 3 Main components of SEO:
o 1) Finding the right keywords that your customers are searching
for
o 2) Using those keywords on your website in all the right places
o 3) Building backlinks on other websites that point back to you
Download our SEO Action Plan For Beginners
The Extras
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o Security
o Analytics
o Stat Counter Google Analytics
o Use your domain for your email address
o For more than 8 years we have
been creating engine optimized
websites that convert more
visitors into customers.
o When you work with us, you
work with a team of experts in
graphic design, marketing,
search engine optimization and
social media.
o View our portfolio here
ABOUT DESIGN & PROMOTE
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