how to build a growth hacking environment - internet world munich 2016

01.05.2023

My personal Growth Hacking

Challenge

01.05.2023Hendrik Lennarz, Trusted Shops

Executive Director Product & Technology

# How to build a Growth environment# Growth Hacks To Go

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„Data driven actions to grow your user base“

WHAT IS GROWTH HACKING?

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2 dimensions of Growth Hacking

Execute Growth Hacks Tactics how to gather & hold users

Build Growth environment Agile development User-centric Data driven Best team

Growth Manager

Growth Hacker

Build Growth environment

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#1 If you fail, fail fast!

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#2 Be customer centric!

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#3 Hire the best team!

Trusted Shops01.05.202310

Find your team´s formation

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#4 Be agile, build MVPs

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MVP = Minimum Viable Product

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Bad MVPs!

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Not a MVP!

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#5 Valid data for valid decisions

• Are your Analytics data valid?• AB-Test only what really has impact• Big Data? #WTF• Focus on user metrics

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#6 Love at first sight - Onboarding

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#7 Watch out your competition

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#8 Find your target group, early!WWW.KICKSTARTER.COM

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#9 Never get tired changing

#10 Run the best hacks

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Size matters …

• “We have more than 300 old women only

in Berlin, we are taking care of.”

• “Our caregivers are certified and have at

least more than 10 years experience…”

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Trust matters…

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Start the AB-testing engine

Source: http://whichtestwon.com

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Say - how can you help?

Never forget taking your pills!

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Shorten your customer lifecycle

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Very warm welcome

“Sent from my iPhone”

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Be clicky

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Clean up your email list

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Gain traffic via Q&A sites / forums

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Don´t call it “Newsletter”

“Join like 5000+ other experts before”

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Send Trigger Notifications

Find emotional moments (good/bad)

“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”

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Build best FAQs

• Increase conversions• Decrease manual support• SEO content

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Recycle content

• on slideshare• as guest postings• on high-traffic blog

communities• in your newsletter

• ...

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Use Live Chat Tools

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Don´t forget your existing customers

Cross-SellingUpselling

Collect reviews

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My personal Growth challenge

#1 If you fail, fail fast!#2 Be customer-centric!#3 Hire the best team!#4 Be agile, build MVPs!#5 Valid data for valid decisions#6 User Onboarding rocks#7 Watch out your competition#8 Find your target group early#9 Never get tired changing#10 Execute growth hacks

http://growthhackerlove.com/ebook/

www.trustedshops.com

Hendrik Lennarz

Executive Director Product & Technology

Besuchen Sie uns!Halle B6

Stand C149