how to build and operate a content marketing machine

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HOW TO Build & Operate

- A -

Content Marketing Machine

Marketing Must generate Leads & OppOrtunities

The Internet has put the Buyer in control.

70% of the Buying Cycle is complete before Sales is contacted.

Marketing must generate leads and nurture them into opportunities.

CONTENT MARKETING IS CRITICAL TO LEAD & OPPORTUNITY GENERATION

CONTENT MARKETING GENERATES

3XMORE LEADSTHAN TRADITIONAL MARKETING

SEO Social Media

Robust Content

Marketers

Assessing /Improving

Content Marketing

Not on agenda

20%

40%

60%

But most Marketers struggLe with cOntent Marketing

All Marketers know that they need to become publishers, but few are doing it well.

– Source: Aberdeen

86% than

LAGGARD MARKETERS

(Bottom 30% of Performers)

(Top 20% of Performers)

more likely to use Content Marketing Tools, Processes, & Best Practices

BEST - IN - CLASS MARKETERS are

– SOURCE: ABERDEEN

cOntent Marketing takes prOcess, tOOLs, practices tO succeed

Like any business operation (e.g. CRM for Sales), content marketing requires processes, best practices & tools

TheContent Marketing Machine

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1 Plan

2 Team

3 ideas

4 Production

5 audience development

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6 Conversion

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7 analysis

t

Thanks!

@tobymurdock@kapost

toby@kapost.comwww.kapost.com

marketeer.kapost.com @tcmarketeer