how to channel shift the 8m people who are offline

Section Divider: Heading intro here.

Delivering Channel Shift

Helen Milner

Chief Executive, Online Centres Foundation

8 December 2011

www.slideshare.net/helenmilner

@helenmilner

Online Centres Foundation: Our Vision

To deliver large scale social action in thousands of local communities so that everyone can take part in a fully networked nation

3,800 Community Partners

Pubs

Cafes

Community centres and events

… and churches, libraries, mosques, buses

Cyberbarn: November 2011

Not owned, managed or funded by usCentre search and free phone number search (one database for UK)

750,000 people got online and registered with UK online centres between April 2010 and Nov 2011www.go-on.co.uk

“If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year”

PwC & Martha Lane Foxwww.raceonline.org/research

Macro-economics: Benefits to UK plc

Smarter Government(December 2009)

£30m for UK online centres over 3 years to get 1 million more people online

"It used to cost government over £10 to process a driving license application or a

self-assessment tax form. Online, the cost is less than £2."

George Osborne 16.05.2011

It’s a big job ….

Only 54% of UK adults have ever used an online government service

Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%).

…. and a long journey from offline to using online government services

Source: Ofcom UK Adults’ Media Literacy Report, 2011

Nobody comes in and asks to use online Government Services … 43% do shift

Incentivised by partnership campaigns

Digital Champions: family & volunteers

Real innovation: make people use government services 100% online

It makes you think differently about exclusionImagine only 5% of the population needing to use a face to face or telephone channel for their simple contacts

Let’s push people online … as well as encouraging and supporting

Digital by Default is a change programme not a technology project

1m online for £30m: How are we doing?

April 2010 – Nov 2011

£118m total saved

- £30m spent

= £88m total saved

…. so far

That’s how we deliver channel shift

Thank Youhelen@ukonlinecentres.com@helenmilner on twitterwww.ukonlinecentres.comwww.go-on.co.uk