how to choose your freelance toolkit?

Post on 16-May-2015

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I recently presented a short seminar on choosing the best technology for running your freelance business. My approach is to be purposeful and to choose the tools that work for you - not your friends, accountant or so-called experts.

TRANSCRIPT

Taking Care of BusinessTools and Tech for Running your Freelance Business

www.journoadvice.com@anthony_caruana

www.facebook.com/anthony.caruana

What are you?

You might think you’re writer - but you’re not. You’re a business that sells words

What are you?

You might think you’re writer - but you’re not. You’re a problem solver

Freelancing is hard

Which will you be?

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ITIT LegalLegal SalesSales

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OperationsOperations

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Spend time looking at the big picture.

Don’t look at how you’re doing things - look at what you’re doing.

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Set goals and have a plan

1 - Survive

2 - Live well

3 - BHAG (big hairy audacious goal)

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Pay yourself a regular salary

Treat yourself as an employee

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Superannuation

Payroll

Holidays

Training and development

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Organising your time

Whatever system works - stick to it

Allocate time to each major business function

Organisational Tools

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Separate personal and business accounts

Suggest income account, tax account and separate credit card

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Lots of tools out there

Most are designed for bookeepers/accountants

Find what works for you and get your accountant to fit you

Finance Tools

Lots to choose from

•Online Services

•Saasu

•Xero

•MYOB

•Software

•MYOB

•Quickbooks

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Solicitor

Alliance

Ask friends in the business

Read contracts

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http://journoadvice.com/tag/contracts/

Not legal advice

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Choose services and tools that work for you

What I'm showing works for me

Free is not always perfect - but might be good enough

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Cloud services - just about every app on your desktop has a cloud equivalent

Cloud is a new way to outsource

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Google - email, docs

Evernote - notes Saasu - accounting

Dropbox - storageSkyDrive - storage

Applications run on a remote server

Everything is delivered via the Internet

The web browser is your terminal

Software as a Service

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Set aside time and be purposeful when looking for new clients

Don’t be random

Relationships are everything

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Blogs

Forums

Conferences

Socialise

Never be scared to pitch

www.journoadvice.com@anthony_caruana

www.facebook.com/anthony.caruana

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