how to collaborate with travel bloggers to share your destination through their own authentic travel...

How to collaborate with travel bloggers to share

your destination through

their AUTHENTIC travel story

About UsWe’ll let the Today Show tell you!

A group campaign alternative helping committed travellers

The five stages of travel

Dreaming

Planning

BookingExperiencing

Sharing

Our Trip

I will keep reading whether you’re

travelling 24/7 or staring at your

picket fence. Your journey has been so

much fun to follow and given me so

much to dream about.

IF WE CAN DO IT YOU CAN TOO

The total package

14, 107

38,179

41, 817

339, 652

559, 666

How it worked

Our STORY, your DESTINATION

Deliverables

• Live social media updates

• Joint copyright to images on social media

• Content highlighting experiences and destinations published on our blog and shared through our communities

Before

INFORM, INVITE, INVOLVE

During

Sharing tips

Brand interac-

tion

Sharingmemor-

iesSHAREINTERACT

After

INSPIREINFORMINCLUDECARE

THE BENEFITS

Real story told by real travellers

Australian ambassadors

More bang for your buck

• Less on the ground costs

• More flexibility

• No need for hosts

• Long-term relationships save you money

• Relevant activities avoid wastage and give greater exposure

IF CHOSEN CORRECTLY

Passion and authenticity leads to value over-delivery

Shelley Winkel - TEQ

PASSION ex-change

Structured content

Constant new and recycled content

USEFUL

INSPIRING

SHARE-ABLE

169, 732 views87, 051+

shares153 comments

Booking functionality

ACCOMMODATION

Useful and inspiring content that doesn’t disappear

“We didn’t know Australia was like this.”

“You’ve made me want to see my own country in-

stead of going overseas.”

PINS REPINS SEARCH TRAFFIC

LEVERAGE

Provide content to other sites

Share their authentic story through your channels

Caz and Craig are on their way to Sun-shine Coast – what

should they see and do there?

Share their story with traditional media

Work in collaboration with brands

Create content for your site

Use their authority

Speaking at trade shows

and events

Meet ups/ Hang outs

INSPIRATION + EXPERT ADVICE

CASE STUDY

You can’t fake PASSION and

AUTHENTIC story telling

These stats are still increasing

4, 173

GETTING IT RIGHT

FISH WHERE THE COMMITTED FISH ARE

Choose correctly

Story

Experi-ences

Blogger

Trust the blogger

Clear expectations + communication

Professionalism

What’s the leverage?

CHOOSING THE RIGHT BLOGGER

Do your due diligence

What to look for?

• Case studies

• Stats

• Research their content

• Audience demographics

• What’s the angle?

• Engagement

• Wider influence

• Working relationship

WHAT’S NEXT?

The road trip continues

• Finding a match between our desires and our reader’s interests.

• The Perfect Match is

USA65 tips already

Q & A

yTravelBlog.-com

@yTravelBlogcazcraig@yTravelBlo-g.com