how to conduct a competitive analysis based on search

How to conduct a quick Competitive Analysis

based on Search

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Do you ever wonder…

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…how are we performing in search?

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…who are the competitors entering our market?

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…what is their search marketing strategy?

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… then you should conduct a

Competitive Analysis !

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Competitive Analysis with InsideIndustry

Here are the 5 steps to follow…

1. Find out where you stand

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First, type in the domain that you are interested in monitoring.

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Market & Keyword position

Discover all industries and categories where your selected domain ranks, as well as the keywords for each market where the domain is visible.

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Market position - HooshRank

2. Identify your top competitors

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Share of Search

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Visibility drivers – Paid & Organic

Where are your competitors getting their visibility - through paid search ads or organic optimization?

3. Spot the winners & losers

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10 domains that have gained or lost the most visibility in the 3 week time frame.

4. Keep an eye on the newcomers in your market

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5. Stay up-to-date

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Define alerts

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try InsideIndustry Free4Ever

“A powerful online industry intelligence tool, perfect for basic and advanced research about search visibility and reporting to executives during weekly meetings. “

FREE competitive intelligence from search

Covers 8 countries and 26 different industries.

Crawls Google multiple times a day.

Includes the most searched & competitive head keywords for each category.

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No technical setup No download necessary No credit card required

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