how to conduct successful webinar series

Digital Marketing WebinarHow To Conduct Successful Webinar Series

June 5, 2015 | Kapil Nakra, Co-founder, Digital Vidya

www.digitalvidya.com

`

Getting Started Session

How to Conduct Successful Webinar Series?

Case Study – Digital Vidya

Getting Started Session

Journey So far…

Getting Started Session

Journey so far

Getting Started Session

Industry Experts we were able to attract..

Getting Started Session

Objectives Achieved

Lead Generation – Highly Relevant

Landing Page

WebsiteWebsite

EmailersEmailers

Credible content for the Website

Getting Started Session

Blog Posts

Webinar Page

Webinar Leaders Page

Sustainable Lead Generation Asset

Getting Started Session

Anchor for experts to talk about you

Getting Started Session

Anchor for experts to talk about you

Getting Started Session

Anchor to get the Buzz in Social Media

Getting Started Session

Types of Blog Post

Getting Started Session

Recording Interview

Quality Content for our Newsletter

Getting Started Session

Building Thought Leadership

Getting Started Session

Seed Content for YouTube Chanel

Getting Started Session

Getting Started Session

How to Promote Webinar?

Getting Started Session

How much time is needed to promote a webinar?

Getting Started Session

Webinar: Mobile Analytics - Driving Consumer Insights

Date: 3rd April, 2015

Registrations: 326

Getting Started Session

How many people will finally attend?

Getting Started Session

Attendance During the Session

0

10

20

30

40

50

60

70

80

90

100

Number of Attendees (#)

Webinar: Google Analytics for Enhanced Marketing Measurement

Date: 19-Dec, 2014

Registrations: 376

Attendance: 110

Webinar Promotion for Lead Generation

Modeling Customer Journey

EmailEmail

UsersUsers

Website VisitorWebsite Visitor

Nurtured Subscriber: Users RegisteringModerate Potential Lead: Users AttendingHigh Potential Lead: Showing Interest in Our Product

Nurtured Subscriber: Users RegisteringModerate Potential Lead: Users AttendingHigh Potential Lead: Showing Interest in Our Product

SearchSearch

Modeling Customer Journey - Example

Invitation EmailInvitation Email

Webinar PageWebinar Page

Reminder EmailsReminder Emails

Website Home PageWebsite Home Page

NewsletterNewsletter

Post Webinar Pages (Blog Posts, Recording

Page)

Post Webinar Pages (Blog Posts, Recording

Page)

Post Webinar EmailPost Webinar Email

Website Webinar SectionWebsite Webinar Section

Social Media PostsSocial Media Posts

NSNS

CTA PageCTA Page

MLML

HLHL

Live WebinarLive Webinar PollPoll

Secondary Call to Action Page

Getting Started Session

Getting Started Session

Q & A

Getting Started Session

Thanks

www.digitalvidya.com

Found It Useful?

Join upcoming Digital Marketing Webinar live!

http://www.digitalvidya.com/