how to construct an effective social media post 5-13
Post on 12-May-2015
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Digital Optimization Agency
How to Construct a
Social Media Post
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1. For reference, review my feeds on Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. to see first-hand how it works.
– Type in the site URL and add “brentdcampbell” (e.g., www.Facebook.com/brentdcampbell)
2. Share content relevant to your expertise and that you think your network will value (slides 3,4).
– Save link to bitly. Copy and use the URL.
3. Facebook (slides 5,6) – Call out best image, call to action.
4. LinkedIn (slide 7) -> Twitter (slide 8). 5. Track results. Optimize (slide 9).
Steps:
• Find content your network will value - News.me, LinkedIn Today, etc. – News.me below. Register your Twitter account online (left), receive an
email every morning (right) with the most-shared articles in your network.
Content:
• 10 Types of Content people crave: – http://pinterest.com/pin/102668066476450361/
Content:
• Blueprint for the perfect post: http://pinterest.com/pin/102668066475973035/
Facebook:
• Save article URL in bitly (slide 10), copy and paste into “Update Status” box. Construct the post to ensure the associated image formats correctly.
• Craft a compelling comment. The fewer characters the better, but be sure to add a substantive intro that motivates your connection to click through.
• For maximum clicks, publish at 8am, or 6pm.
Facebook:
• Set LinkedIn to post to Twitter. Apply a similar process as to Facebook; Keep it to fewer than 140 characters, but be sure to add real insight.
Construc)ng the post in LinkedIn. Sharing through “LinkedIn + Twi;er”
Here’s how it looks:
LinkedIn:
• Upon posting to LinkedIn, publishes automatically on Twitter.
• Depending on your social media goals, Twitter and LinkedIn are likely for professional posts and Facebook personal.
Came in directly through LinkedIn.
Twitter:
25 clicks (good) Facebook drives more than half the clicks
Notably, David (slide 6) and Chris (slide 7) are influencers in the space. So it’s the quality of interac)on, not quan)ty, if your goal is to be a thought leader.
Optimize: • Track results (clicks, likes, retweets, etc.). Post more content that drives clicks,
improving Facebook EdgeRank position.
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