how to craft the ideal content strategy for your facebook page
Post on 14-Jul-2015
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How To Craft the Ideal Content
Strategy for Your Facebook Page
Emeric Ernoult
Founder & CEO
Agorapulse
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Measuring Reach& engagement
http://barometer.agorapulse.com
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8 Types of Facebook Content• Memes • Product/service centered content • Useful content (blog posts, e-books, webinars, instructional videos…) • Casual people centered content • Conversational content • Evergreen content • Other people’s content
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Memes
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Product / Service Oriented Content
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People-Centered Content
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Conversational Content
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Evergreen Content
• Valuable insight on your industry and the lifestyle around your brand
• Blog articles, instructional videos, infographics… etc
• Retains value over a long period of time
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Other People’s Content
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Leveraging your content
• If you’re only posting fun, you’ll get no business
• If you’re only talking about your people you’ll get no business
• If you’re only talking about business you’ll lose your fans
Creating the right mix
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ROI or engagement?
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Key Takeaways
• It’s not about one metric (reach, engagement or ROI)
• It’s about the right mix• It’s about having resources to create the right
content strategy• It’s about leveaging that strategy outside of
Facebook too• Have fun!
http://barometer.agorapulse.com
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Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
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