how to create a media kit for your blog

Post on 01-Nov-2014

165 Views

Category:

Marketing

2 Downloads

Preview:

Click to see full reader

DESCRIPTION

The steps and tips to creating a successful media kit, including how to format it and what PR people are looking to see in it.

TRANSCRIPT

How to Create a Blog Media Pack

Your Influence is Worthy – it’s just a matter of presenting it

What we will cover....

What is a media pack How brands can collaborate with bloggers Marketing metrics for your media pack Driving brands to you

Brand and Blogger Collaborations

Interviews with CEOs and company personalities Affiliate marketing Social media push and Twitter chats Guest Blog posts/sponsored posts/infographics Giveaways Blogger visits and events Blogger round ups

Brand and Blogger Collaborations

Blogger Awards Product giveaways Text links Creative collaborations Linky posts Banners Newsletter promotions Curation of a series of content

What are brands looking for in this collaboration?

Let’s offer brands what they want whilst engaging with your readership

Blog media pack structure

Cover page Overview Social and SEO metrics Services Credentials Contacts

Cover page

Overview

Social and SEO Metrics

Services

Services

Contacts

SEO & Social Metrics that Count

Audience > Geo > Location

SEO & Social Metrics that Count

Domain Authority and linking root domains

SEO & Social Metrics that Count

Social following

SEO & Social Metrics that Count

FB > Insights > People > Your fans and people engaged

How to Drive Brands to You

PR-Advertising page PostJoint, Affiliate4U Know the players Show off that you worked with brands Drive traffic to other websites

top related