how to create content that drives traffic to your blog

Would you like to

know the SECRET TO DRIVING TRAFFIC?

Would you like to

know the SECRET TO DRIVING TRAFFIC?

WWW.BECOMEABLOGGER.COM

http://www.becomeablogger.com/spreadsheet/?utm_campaign=Social-Media&utm_medium=create-content-drives-traffic&utm_source=Slideshare

Of course...

who wouldn’t? WWW.BECOMEABLOGGER.COM

Well, the secret has to do with…

YOUR CONTENT

But NOT JUST ANY KIND of content.

It needs to be a content for a

SPECIFIC

It needs to be a content for a:

SPECIFIC AUDIENCE

It needs to be a content for a:

with a

SPECIFIC

with a

SPECIFIC PROBLEM

with a

It needs to be a…

SPECIFIC KIND OF

It needs to be a…

SPECIFIC KIND OF CONTENT

It needs to be a…

SPECIFIC KIND OF CONTENT

It needs to be a…

promoted on…

SPECIFIC

MARKETING CHANNELS

asking for…

SPECIFIC ACTIONS

SPECIFIC

SPECIFIC ACTIONS

That’s a whole lot of

SPECIFICS

2017 Blog Content Calendar Spreadsheet

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So,

where does

one START?

First,

Be CLEAR on who you are

First,

Be CLEAR on

TARGETING who you are

Write out your

STORY CUSTOMER

• Who is he/she?

• Who is he/she? • What are his/her

goals?

• Who is he/she? • What are his/her

goals? • What struggles

will he/she encounter?

Then, based on that customer story, do the following:

Brainstorm a list of

Brainstorm a list of 30 - 50 TOPICS

• What questions is he/she asking?

?

• What questions is he/she asking?

• Put them in a logical sequence

• START WRITING

But, that’s only the beginning.

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Let’s talk about how to make that content

AWESOME

1. Start with a

1. Start with a CLEAR/CATCHY HEADLINE

Only 2 out of 10 people will read more than your headline.

Your goal =

INCREASE that number

Your goal =

2. Have an EFFECTIVE

2. Have an EFFECTIVE INTRODUCTION

PARAGRAPH

• Your first paragraph is the most important paragraph

• Your first sentence is the most important sentence

Here are some tips:

• Start with a series of questions illustrating the problem

• End with a statement on the value he/she will get

• Start with a series of questions illustrating the problem

• End with a statement on the value he/she will get

• OR, start with an interesting story illustrating the point of the post

3. Make sure your main content

3. Make sure your main content DELIVERS ON THE

PROMISES YOU MADE

• Break it up

• Break it up • Use short sentences and paragraphs (2 - 3

sentences max)

sentences max) • Use headlines to make your content scannable

sentences max) • Use headlines to make your content scannable • Use bullet points when applicable

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4. End with an

4. End with an EFFECTIVE CALL TO ACTION

Examples:

Examples: • Leave a comment

Examples: • Leave a comment • Share

Examples: • Leave a comment • Share • Check out related posts

Examples: • Leave a comment • Share • Check out related post • Join email list

Examples: • Leave a comment • Share • Check out related post • Join email list • Purchase product/service

5. Create content on

5. Create content on TRENDING TOPICS

• Your blog has to be relevant

• Your blog has to be relevant • Be current

• Your blog has to be relevant • Be current • Newsjack when appropriate

6. Consider a

6. Consider a VIDEO-FIRST STRATEGY

• The internet is becoming more video-based than ever

• Take advantage of this trend

7. Repurpose your content for

7. Repurpose your content for MAXIMUM EFFECT

• This will get you

TRAFFIC

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