how to create things people love-edward boudrot

How do we create things that people love…

HOW TO CREATE THINGS THAT PEOPLE

LOVE?

No.1 Deep Empathy & Needs

No.2 Leverage Art & Science

No.3 Create the Team of Teams

You’ll need…

DEEP EMPATHY & NEEDS No. 1

BASIC NEEDS

LEARNED NEEDS

Comfort Superiority Protection Approval

Survival Enjoyment Freedom

Companionship

Convenience Dependability

Style Economy Bargains

Informed Curiosity

Cleanliness Efficiency

ENTER: The Light Side

344M Units Sold

Playstation Jet Black

Enjoyment Freedom Companionship Superiority Protection Approval Curiosity

$141B In Sales

Lipitor Choice Tablets

Survival Enjoyment Freedom Superiority Protection Convenience Dependability

Scrub Daddy Sponge $18M

In Sales

Cleanliness Enjoyment Curiosity Efficiency Convenience Dependability Economy Bargains

ENTER: The Dark Side

Breakfast Mates

$30M In Wasted Advertising

Efficiency Convenience Economy Bargains

Google Glass

$$$M In Tech

Challenges

Informed Curiosity Convenience Dependability Style Protection

HP Touchpad $775M Failed to

Connect w/ Market

Enjoyment Efficiency Superiority

LEVERAGE ART & SCIENCE No. 2

10 Types of Innovation

101 Design Methods

Product Lifecycle

Management

SCIENCE

ART

Awesomeness!

Human Centered Design

Agile Product Lifecycle

Management

Agile

Deep Empathy

Deep Strategy

Pretotyping

Job Mapping

Product Market Fit

Minimal Viable Product

Experience mapping

OGSM

Personas Ethnographic research

Design Statement

CREATE THE TEAM OF TEAMS No. 3

We have DEEP EMPATHY for one another, our team mates and WHOM WE SERVE.

We are ENTREPRENEURS in the organization THINKING AND DOING things differently, better.

We leverage FRAMEWORKS because they make us think, GO FASTER and create better things.

We are THOUGHTFUL & AGGRESSIVE about SOLVING PROBLEMS.

WE IMPROVE EACH OTHER’S WORK for elevated outcomes.

Strong

Strong THINKERS

DOERS

Paralysis

Lets Meet!

Form Fillers

Contenders

Leaders

Strong Performers

Weak

1.  There is nothing like purpose and trust 2.  Physical layout encourages collaboration 3.  The role of the leader is a gardener

Business Owner

Product Team

Design Team

Development Team

•  Worthy leaders actively seek to “protect the creative process.”

•  To lead, you must seek and understand the “unseen” in your organization’s processes.

•  Mindfulness nourishes creativity by clearing mental clutter.

•  Become aware how your pre-existing models of the world distort your perceptions.

•  To enable and sustain a creative culture, you need strong teams, open communication, flexibility, and a productive approach to mistakes, failure and risk.

Deep Empathy &

Needs

Leverage Art &

Science

Create the Team of Teams

Recap

I would love to help you? eboudrot@gmail.com 617-633-3456 @edwardboudrot Image credit for awesome storm troopers jdhancock