how to develop a new dementia care program the expressions example hollie fowler and dina newsom
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How to Develop a New Dementia Care Program
The Expressions Example
Hollie Fowler and Dina Newsom
Presentation Agenda
• Why We Developed a New Dementia Care Program
• The Process that We Followed
• The Resulting Program
• How we Sustain and Continue to Grow our Program
• Our Outcomes
Why We Developed a New Program
In early 2009, we decided to update our Expressions Memory Care Product
• Respond to changing customer requirements
• Incorporate advancements in memory care treatment protocols
How We Started
• Created a Cross-Functional Development Team and Engaged Dementia Care Expert, David Troxel
• Established Our Objectives:• Create a greater awareness of Expressions and to position Prestige as
a resource and expert provider of Dementia Care
• Develop a person center care program based on knowing each person’s life story; enabling us to create individual programming and experiences for each resident
• To develop and empower our staff with the knowledge and confidence to create the best possible experience for each resident and their family
The Development Process
Conducted Internal and External Market Research• Family Focus Group• Cross-functional Team
• Health Services Director
• Dementia Experts- David Troxel
• Executive Directors from our Various Dementia Centers
• Marketing and Sales Representatives
• Directors of Operations
• Carer Staff
• Dietary Director
• Life Enrichment Directors
• Followed a standardized, proven development process
that looked at all aspects of the program
• Scheduled regular team meetings
• Worked together cross- functionally to develop the program • Process took approximately 6-months
The Development Process
Launched our Program: Internal and External
• Internally:• Conducted cross- functional training• Conducted one month prior to external launch
• Externally: • Educational Campaign – Prestige hosted a series of professional speakers on a wide variety of memory care topics
Expressions – Our Dementia Care Program
Program Features
• Expressions of My Life – Hallmark Daily ActivitiesHealthy Expressions
Tasty Expressions
Artistic Expressions
Educational Expressions
Spiritual Expressions
• Unique Program Tools
Walkabout Board
Weekly Expressions “Old Sayings” Banner
Life Story Nametags
Supportive Tools
• The Life Story Booklet
• 100 Things About Me
• Orientation and Training Manual
• Expressions Programming/Activities Book
Sustainability
• Created a Product/Program Manager position• Provides oversight for Expressions Program and
ongoing development and enhancements
• Bi-weekly calls to share ideas and brainstorm on challenges.
• 12 Month Focus Plan• Monthly Training Focus (Communication, Behaviors,
Sexuality)
• New activity introduced each month
The Results of Our Program
The first time I walked into Prestige at Mira Loma I felt the warmth from everyone working there and I knew this was the place for my mom. My mom resides in Expressions and I feel she loves it there. They have so many activities that involve the residents, as well as their families, and I always feel welcome. I love that I can eat with my
mom either in Expressions or the main dinning room and the food is so tasty. Friends and family who have visited her always comment
on how friendly and helpful the staff is and how nice and clean everything is. . ..I have peace of mind and feel truly comfortable
knowing my mom is getting so much care and attention from all the wonderful staff at Prestige.
The Results of Our Program
How to Develop a New Dementia Care Program
The Expressions Example
Hollie Fowler and Dina Newsom
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