how to develop & identify content promotion opportunities

DEVELOP & IDENTIFYHOW TO

PROMOTABLE CONTENT

AMY BISHOP

DigitalRelevanceMedia Outreach Specialist

www.amylbishop.com@AmyL_Bishop

MEDIARELEVANCE

MEDIA RELEVANCE

Is the information new orunique?

Would a journalist be able tofind it elsewhere?

MEDIA RELEVANCE

How will it serve the journalist& their readers?

Will it augment an existingstory idea?

MEDIA RELEVANCE

Has this particular piece ofcontent been covered on amainstream media outletalready?

CONTENTENGAGEMENT

CONTENT ENGAGEMENT

Is the content format and userexperience something thatjournalists and readers willengage with?

CONTENT ENGAGEMENT

Is the content formatted andpresented in a visuallyappealing way?

CONTENT ENGAGEMENT

Are the website and landingpage optimized for leadgeneration and nurturing ofreferral traffic from mediacoverage?

CONTENT ENGAGEMENT

Can part of the content beoffered to the media andhosted directly on thepublications' websites?

TOPIC+ TRENDS

TOPIC + TRENDS

Does the content favor thebrand or show product bias?

Does it feel like a sales pitch?

TOPIC + TRENDS

Does the topic align withcurrent reporting trends ofindustry publications?

RELEVANCE.COM

CONTENT PROMOTIONto learn more about

AMY BISHOP

DigitalRelevanceMedia Outreach Specialist

www.amylbishop.com@AmyL_Bishop